What to Do When Your Credit Card Is Discontinued

When you think about getting a new credit card, you generally want to use it for the long term. But from time to time, credit card companies may discontinue some of their cards. Depending on the card issuer's decision, they may control what happens next or give you options to choose from.
Here's what to know about discontinued credit cards and how to proceed if yours gets the axe.
Why Do Credit Card Issuers Discontinue Credit Cards?
There are a few reasons why a credit card issuer may decide to discontinue a credit card. One is that the card isn't generating enough interest from consumers or revenue to justify holding on to it.
Credit card companies are usually for-profit businesses, so if they're not getting enough return on their investment in the form of fees and interest on a particular card, they may decide to stop issuing it or discontinue the card altogether.
Another reason could be that the card issuer wants to release a new version of the card. In some of these cases, the issuer may simply beef up or change the features and benefits on the original card. But in others, they may rebrand the card with a new name and better features.
Finally, a card issuer may decide to discontinue a co-branded credit card because the co-branded partner—whether it's a hotel brand, airline or retailer—entered a partnership with a different card issuer.
What Happens if Your Credit Card Is Discontinued?
Depending on the situation, here are some potential things that can happen if your credit card gets discontinued:
- You can still use it. Even if a card issuer is no longer accepting new applications, it may still continue to service its current accounts. In this case, cardholders can maintain their regular benefits unless the card issuer decides to make changes down the road.
- You can switch to a different card. Depending on the situation, you may have the chance to do what's called a "product change" to another credit card offered by the same issuer. In the event that the issuer has discontinued the card because it introduced a newer version, you may have the chance to "upgrade" to the new version without needing to apply.
- You'll be switched to a different product. If a bank is discontinuing a card because it's introducing a new version, it may automatically transition you to the new one. Also, if the card issuer has decided to stop servicing the card altogether, you may be switched to another card offered by the issuer. Finally, if your card is being transitioned to a new issuer, you'll typically get a new card from the new issuer.
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