Find out how your name gets on a mailing list, why you receive certain preapproved credit offers and how you can opt out.
Mailing Lists and Preapproved Credit
Today, most companies develop a description of their ideal customers and then tailor unique sales offers to fit those customers' needs. This approach is called target marketing. The right mailing list helps a business reach only those consumers who are likely to be most interested in its products and services.
Opting Out of Preapproved Credit Offers
As a consumer, you may choose to exclude your name from consumer reporting agency lists for unsolicited credit and insurance offers. This option is called opting out.