A single-customer view is where all the data you hold about each of your customers is stored and consolidated into one, easy-to-read record in your database. This view begins and ends with data quality to ensure the information you’ve collected is clean, accurate and ready to use from multiple sources.
To fully understand your customers’ needs and buying preferences, and target them accurately, you need to incorporate all their data into a single source.
A single-customer view enables businesses to run more efficiently. Your marketing department can be confident they’re targeting their campaigns based on accurate information, and your finance group can easily access the most up-to-date billing data for customers.
When aggregating data from multiple databases — including multiple formats — there’s a need to standardize the information and validate its accuracy and completeness. Our data quality services can help.
Target smarter by building a full customer profile that connects multiple touchpoints and merges offline and digital behavior through mobile ad ID and IP address resolution, hashed PAN resolution, cross-channel remarketing –pixels, and more.
Gain a complete picture of the online and offline customer engagement and get the data, tools and insights you need to reach customers and optimal prospects.
Your customer records can be enriched with data, such as names and addresses, and kept through updates reported to our consumer credit database.