When market growth is limited, acquiring new share is essential to your business success. That’s why we created the most sophisticated automotive marketing services available in the market today.
By combining the highest-quality vehicle, credit, demographic, transactional, and behavioral resources all under one roof. We have created scalable, easy-to-use solutions to win the competitive advantage.
Our Dealer Positioning System® (DPS) helps you to increase advertising efficiency and successfully conquest in your marketplace. By tying your dealership advertising, website analytics and inventory together with our automotive market and consumer data, the DPS creates clear, local-market action plans that generate actual sales.
Experian powers automotive marketing by helping automotive marketers idenitify the right audience, uncover the most appropriate communication channels, develop messages that resonate and measure the effectiveness of your marketing activities.
Measure the effectiveness of your campaigns with the insight of competitive vehicles that were purchased by prospects, along with their finance information, and a wealth of customizable attributes.
Easily conquest for sales by zeroing in on the right prospects. We offer an industry-first-look into consumer and vehicle purchase behaviors, ownership data, credit statistics and digital identity.
We have a full-range of consumer auto data solutions - from cleansing and enriching your data with vital consumer information to ownership validation, consumer buying habits and much more.
Our Dealer Positioning System® (DPS) helps you to increase advertising efficiency and successfully conquest in your marketplace.
Every consumer’s life is in a constant state of motion. Therefore, it is important to identify what vehicle a consumer is currently driving to make the right offers and communicate more effectively.
From house-hold level predictive intelligence to precise audience targeting, our powerful suite of marketing solutions allows you to strategically target the right prospects at the right time.
Get a new sphere of insights with Experian’s vehicle, consumer, online and credit data to ignite a more unified approach to data-driven intelligence. Using our vast in-house data resources, we can link our data to yours so you can transform unprecedented insights into more powerful actions.
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