Automotive Marketing Solutions

Develop more effective marketing campaigns

Marketing solutions to find and keep customers for life

Automotive marketing has evolved rapidly, becoming more robust and complex—while new communication channels and the explosion of connected devices have increased the need for strategic multi-channel approaches and more precise measurement.

Industry marketers spend considerable time and precious marketing dollars developing strategies to find and keep customers. Today’s forward-thinking marketers rely on data-driven insights to help develop, launch and measure more effective marketing campaigns.

We offer comprehensive marketing solutions tailored to the unique needs of the automotive market. Our solutions support OEMs, dealers, lenders, aftermarket, advertising agencies, and media platforms.

Select your business type to get started

OEM marketing

OEM Marketing

Helping OEM marketers and their advertising agencies identify the right audience, uncover the most appropriate communication channels, develop messages that resonate, and measure marketing effectiveness to connect with consumers across their entire buying journey.

Experian Marketing Engine For OEMs
OEM marketing
Dealer marketing

Dealer Marketing

Helping dealers effectively conquest market share, increase loyalty and drive more service business using data-driven insights to develop measurable marketing strategies. 

Experian Marketing Engine for Dealers
Dealer marketing
Automotive acquistion

Lender Marketing

Our leading-edge customer ecquistion engine empowers auto lenders to visually create and manage channel and targeting strategies with the freshest data to execute intelligent marketing campaigns faster than ever before. 

Lender Marketing
Automotive acquistion
Ad Agencies & Media

Ad Agencies & Media

Solutions to help ad agencies develop strategic, targeted campaigns for their clients utilizing data-driven insights to understand the consumer and their buying journey with full measurement capabilities.

Ad Agency & Media
Ad Agencies & Media
Aftermarket marketing solutions

Aftermarket

Helping the aftermarket increase market share and brand loyalty by identifying and targeting the right consumers for parts, service, and accessories. 

Aftermarket
Aftermarket marketing solutions