You need three things to sell a vehicle: a car, a consumer and credit

Shouldn't you work with a leading expert in all three?

Experian powers automotive marketing.

We are the only primary data source for all three things - vehicles, consumers and credit. 

We uniquely transform data into powerful insights to help you find, reach and retain customers - and we can prove it.

Experian Marketing Engine

Known consumer identity across channels

Automotive Audience Targeting

Reach consumer segments based on high-quality in-the-market and vehicle purchase data.

Multi-Channel Media Activation

Activation of audiences across Experian's digital ecosystem of media partners and digital platforms.

Campaign Measurement

Measurement and attribution improves understanding and optimization of cross-channel campaign effectiveness.

Identity Resolution

Link together disparate sources of consumer data to build unified customer profiles.

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Experian Marketing Engine

Interested in learning more about our automotive marketing capabilities? Tell us a little about yourself and one of our representatives will be in touch..