Link together disparate sources of consumer data to build unified customer profiles.
Reach consumer segments based on high quality in-the-market and vehicle purchase data.
Activation of audiences across Experian's digital ecosystem of media partners and digital platforms.
Measurement and attribution improves understanding and optimization of cross-channel campaign effectiveness.
Experian Marketing Engine helps connect online and offline identities, identify highly specific, in-market automotive audiences; distribute omnichannel campaigns across numerous media destinations; and track campaign performance based on actual sales results.
We leverage automotive-specific insights, including purchase behaviors, ownership data and automotive equity and combine them with marketing data like demographics, purchasing habits and lifestyle interests so brands can have more meaningful interactions with prospective car buyers.
Interested in learning more about our automotive marketing capabilities? Tell us a little about yourself and one of our representatives will be in touch..