Auto Dealer Marketing Services
Data Insights to Drive Your Business Forward
Experian's Automotive Intelligence EngineTM turbocharges your marketing effectiveness
Your marketing resources are limited, so you need them to perform. Today’s innovative auto dealers are turning to our powerful new marketing solution to identify the right potential audience, adopt the most appropriate communication channels, develop messages that resonate, and precisely measure the effectiveness of their marketing activities.
Experian's Automotive Intelligence Engine™ is our advanced dealer marketing intelligence platform that allows you to collect, sort, and cross-reference the richest data available to the automotive industry today. Using these insights, it develops clear action plans for each dealership’s unique local market. You’ll gain a competitive edge with precisely targeted actions to boost sales and strengthen customer loyalty.
Pinpoint Demand
Leverage data to identify your most promising prospects
Uncover the current selling opportunities in your market hiding in a sea of data, from new and used vehicle sales and leasing trends to buyer demographics and competitor positioning.
Choose the parameters that suit your strategy and the solution will help you identify the most promising opportunities.
Refine Strategy
Adopt an approach consistent with the unique needs of your brand
Use data-driven media plans with brand-specific messaging direction that engages and converts. Experian Automotive Intelligence Engine incorporates multiple sources of traffic to help you see where your marketing dollars work best.
Armed with detailed information, you’ll deploy an effective strategy based on the unique needs of your brand and market.
Reach Best Prospects
Market the right offer to the right consumers at the right time
Experian Automotive Intelligence Engine examines vehicle makes and models, lease and loan status, geography, demographics and other variables to zero in on your best potential customers. The solution also monitors your customers’ household and life events to deliver alerts to your CRM when they are projected to become in-market shoppers.
And Experian’s long-established data expertise means that you can always count on clean audience lists.
Measure Results
Gain insight into your performance, and also your competitors’
Evaluate sales attribution, market share and ROI, so you can adjust your strategy for optimal results. Experian Automotive Intelligence Engine delivers market sales reports for each location or enterprise group, tracking sales of both new and pre-owned vehicles.
With market level sales match-back, you’ll get the unique ability to identify your share of the target audience’s vehicle purchases as well as how many went to your competitors.
Access Experian's Performance Managers expertise to maximize your marketing ROI
Our Performance Managers are Google Analytics experts, with access to exclusive training, events, and new product features. Being a Google Marketing Platform Certified Partner allows us to serve our dealer partners more effectively. So you can rest assured that you’re on the cutting edge of web analytics.
We go beyond Pay-Per-Click advertising, deploying a strategic approach to help dealerships achieve their objectives through better analysis of your data.
Automotive Intelligence Engine in Action
See how it's helping Mercedes-Benz
Check out this testimonial video from Mercedes-Benz of Birmingham to learn how the Experian Automotive Intelligence Engine is already helping them gain a marketing edge over their competitors.
See how it's helping Ciocca Dealerships
Find out how Ciocca Dealerships is using the Experian Automotive Intelligence Engine to boost their ability to find, reach and retain more customers than ever before.
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