Auto Dealer Marketing Services

Data Insights to Drive Your Business Forward

Experian's Automotive Intelligence EngineTM turbocharges your marketing effectiveness

Your marketing resources are limited, so you need them to perform. Today’s innovative auto dealers are turning to our powerful new marketing solution to identify the right potential audience, adopt the most appropriate communication channels, develop messages that resonate, and precisely measure the effectiveness of their marketing activities.

Experian's Automotive Intelligence Engine™ is our advanced dealer marketing intelligence platform that allows you to collect, sort, and cross-reference the richest data available to the automotive industry today. Using these insights, it develops clear action plans for each dealership’s unique local market. You’ll gain a competitive edge with precisely targeted actions to boost sales and strengthen customer loyalty.

car with woman

Pinpoint Demand

Leverage data to identify your most promising prospects

Uncover the current selling opportunities in your market hiding in a sea of data, from new and used vehicle sales and leasing trends to buyer demographics and competitor positioning.

Choose the parameters that suit your strategy and the solution will help you identify the most promising opportunities.

Car shoppers

Refine Strategy

Adopt an approach consistent with the unique needs of your brand

Use data-driven media plans with brand-specific messaging direction that engages and converts. Experian Automotive Intelligence Engine incorporates multiple sources of traffic to help you see where your marketing dollars work best.

Armed with detailed information, you’ll deploy an effective strategy based on the unique needs of your brand and market.

prospect audience

Reach Best Prospects

Market the right offer to the right consumers at the right time

Experian Automotive Intelligence Engine examines vehicle makes and models, lease and loan status, geography, demographics and other variables to zero in on your best potential customers. The solution also monitors your customers’ household and life events to deliver alerts to your CRM when they are projected to become in-market shoppers.

And Experian’s long-established data expertise means that you can always count on clean audience lists. 

marketing attribution

Measure Results

Gain insight into your performance, and also your competitors’

Evaluate sales attribution, market share and ROI, so you can adjust your strategy for optimal results. Experian Automotive Intelligence Engine delivers market sales reports for each location or enterprise group, tracking sales of both new and pre-owned vehicles.  

With market level sales match-back, you’ll get the unique ability to identify your share of the target audience’s vehicle purchases as well as how many went to your competitors.

google certification

Access Experian's Performance Managers expertise to maximize your marketing ROI

Our Performance Managers are Google Analytics experts, with access to exclusive training, events, and new product features. Being a Google Marketing Platform Certified Partner allows us to serve our dealer partners more effectively.  So you can rest assured that you’re on the cutting edge of web analytics.

We go beyond Pay-Per-Click advertising, deploying a strategic approach to help dealerships achieve their objectives through better analysis of your data.

 

 

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