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New analysis on the state of alternative credit data...

The traditional credit score has ruled the financial services space for decades, but it‘s clear the way in which consumers are managing their money...

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#ExperianVision 2018 kicks off to sold-out crowd...

Experian’s annual Vision Conference kicks off on Sunday to a sold-out crowd in Scottsdale, Ariz., bringing together some of the industry’s top thought leaders...

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Finding Out Whom to Target...

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

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Transforming Shopping Experiences: Experian’s Text for...

At Experian, innovation is at the heart of our culture. We strive for continuous improvement, from finding new ways to better use data to...

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Move That Model!...

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

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Changes in U.S. Vehicles in Operation: Q4 2016 –...

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Read More Changes in U.S. Vehicles in Operation: Q4 2016 – Q4 2017.
Sometimes, Your Targeting Misses the Mark...

In the world of marketing, this can happen to all of us. We think we know how much ad spend we should put towards...

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The Two Levels of Advertising and Why Dealers Should A...

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

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5 Results for Dealers and Agencies Using DPS...

Click below for our 5 Results for Dealers and Agencies Using DPS PDF...

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Learn how you can improve your conquesting success to ...

The auto industry has been riding a wave of prosperity for the past seven years, bouncing back nicely from the 2008 market collapse. But,...

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New study shows U.S. consumers in a state of good heal...

The nation’s economic recovery is continuing in a positive upward trend with consumer credit scores coming exceptionally close to pre-recession numbers—the healthiest in a...

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Free mobile solution now available to mitigate against...

Based on statistics from Cox Automotive, Fortune.com estimated one million cars were damaged by Hurricane Harvey, Irma, and Maria. A story on Fox News predicted...

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It’s a “prime” time to buy a car...

When gearing up to buy a car, having a checklist of things to look for is important. Happily, it looks like consumers have added...

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The latest automotive loan trends...

Auto originations continue to increase — particularly within prime categories. According to Experian’s latest State of the Automotive Finance Market report: Prime consumers grabbed...

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Demystifying alternative data...

Alternative Data Shedding New Light on Consumers Why Investors Want Alternative Data Banks and Tech Firms Battle Over Something Akin to Gold: Your Data...

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