Jim leads Experian Automotive's marketing efforts, working closely with product management and business development teams to ensure continuous growth. He manages brand communications and demand generation efforts, including traditional and digital marketing, content development, public relations and agency relationships.

--James Maguire

All posts by James Maguire

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When it comes to driving the automotive industry forward, Experian Automotive has a motto: “The right cars. The right customers. The right data to...

July 18, 2018 by James Maguire

In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...

July 11, 2018 by James Maguire

There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...

June 29, 2018 by James Maguire

Data driven insights about your marketplace are critical to your success. For instance, data can be used to determine if your customers are loyal...

June 13, 2018 by James Maguire

Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...

June 5, 2018 by James Maguire

The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...

May 30, 2018 by James Maguire

When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...

May 22, 2018 by James Maguire

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

May 10, 2018 by James Maguire

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

May 2, 2018 by James Maguire

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

January 31, 2018 by James Maguire

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...

February 2, 2017 by James Maguire