James Maguire

Jim leads Experian Automotive's marketing efforts, working closely with product management and business development teams to ensure continuous growth. He manages brand communications and demand generation efforts, including traditional and digital marketing, content development, public relations and agency relationships.

All posts by James Maguire

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Find Customers Coming Off-Lease with Auto HyperTargeti...

When it comes to driving the automotive industry forward, Experian Automotive has a motto: “The right cars. The right customers. The right data to...

Read More Find Customers Coming Off-Lease with Auto HyperTargeting
Experian 2018 Attribution Study Results...

In our previous post, we talked about Experian’s 2018 Attribution Study. This study is a wide-ranging, dealer-focused sales-driven attribution study to answer the question...

Read More Experian 2018 Attribution Study Results
How a Sales-Based Attribution Approach Can Drive Sales...

There are many factors attributing to the success of dealerships. When it comes to dealers, empirical guidance is a great way to study effective...

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Customer Loyalty: Using Data to Keep the Love Alive...

Who is the ideal dealership customer? Wouldn’t they be one that buys or leases a car and becomes a repeat customer? Loyal customers are...

Read More Customer Loyalty: Using Data to Keep the Love Alive
How to Be a Data-Driven Dealer...

The auto industry is blessed with an abundance of data – market research, demand estimates, demographic trends, registration history, not to mention your dealership’s...

Read More How to Be a Data-Driven Dealer
Own Your Backyard: Protect Your House Before You Conqu...

When sales are going relatively well, do you immediately look to conquesting? Are your key vendors encouraging you to do so? There’s absolutely nothing...

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Finding Out Whom to Target...

When dealerships market a particular make or model, they may only think of targeting by geography. In a previous article, we talked about hitting...

Read More Finding Out Whom to Target
Move That Model!...

Throughout the year, there are certain models that are incredibly popular. SUVs and crossovers fly off the shelves during the wintertime while down south,...

Read More Move That Model!
The Two Levels of Advertising and Why Dealers Should A...

At their heart, car dealers have always been marketers. It’s part of learning the trade and understanding the business to gain natural insight into...

Read More The Two Levels of Advertising and Why Dealers Should Advertise on Both
Who are the most loyal vehicle consumers?...

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...

Read More Who are the most loyal vehicle consumers?