Models & Scores

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Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...

September 26, 2022 by Theresa Nguyen

Traditional credit data has long been a reliable source for measuring consumers’ creditworthiness. While that’s not changing, new types of alternative credit data are...

September 8, 2022 by Laura Burrows

As marketers, we know that more knowledge enables us to be targeted and relevant. But to target more accurately and create a better customer...

August 30, 2022 by Theresa Nguyen

The number of decisions that a business must make in the marketing space is on the rise: which audience to target, what is the...

August 24, 2022 by Julie Lee

Even before the COVID-19 pandemic, many Americans lacked equal access to financial products and services — from tapping into affordable banking services to credit...

August 4, 2022 by Guest Contributor

There’s no magic solution to undoing the decades of policies and prejudices that have kept certain communities unable to fully access our financial and...

July 28, 2022 by Corliss Hill

Until recently, lenders primarily used traditional data, or the data contained in Experian’s and other credit bureaus’ core credit files, for their lending-related decisions....

July 12, 2022 by Laura Burrows

As competition for used vehicles remains fierce, dealers must make quick decisions on whether to acquire a potential vehicle—or someone else will. Whether you...

July 11, 2022 by Kelly Lawson

These days, the call for financial inclusion is being answered by a disruptive force of new financial products and services. From fintech to storied institutional players,...

June 23, 2022 by Guest Contributor

Credit reports and conventional credit scores give lenders a strong starting point for evaluating applicants and managing risk. But today’s competitive environment often requires...

May 24, 2022 by Laura Burrows

From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...

May 17, 2022 by Theresa Nguyen

Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...

May 12, 2022 by Guest Contributor

It’s one thing to make a corporate commitment to financial inclusion, but quite another to set specific goals and measure outcomes. What goals should...

April 19, 2022 by Guest Contributor

For decades, the credit scoring system has relied on traditional data that only examines existing credit captured on a credit report – such as...

April 5, 2022 by Guest Contributor

In today’s evolving and competitive market, the stakes are high to deliver both quantity and quality. That is, to deliver growth goals while increasing...

March 30, 2022 by Stefani Wendel