Customer Targeting & Segmentation

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Four Ways to Keep Your Card Top of Wallet...

According to research, only 15% of American consumers have swapped out their go-to credit card in the past year and spend more money both...

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5 Features You Need in a Modern Customer Acquisition E...

The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at...

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State of Credit 2019: Rounding Out the Decade...

As consumers prepare for the next decade, we look at how we’re rounding out this year. The results? The average American credit score is...

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In Search of the Ideal Member...

It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know...

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Case Study: Accelerating Lending Decisions with Digita...

With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it...

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Customer Loyalty and Fluidity in AFS and Traditional L...

Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States...

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The Future of Fintech is Now: Powering the Next Genera...

Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of...

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It’s Getting Late Early Around Here...

Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart...

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Explaining AI for Financial Institutions...

It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s...

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An Update on the Proposed CFPB Debt Collection Regulat...

To provide consumers with clear-cut protections against disturbance by debt collectors, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM)...

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Case Study: Taking a Digital Approach to Debt Recovery...

Collection departments and agencies have long adhered to traditional means of doing business. But changing consumer demands and an influx in new technologies are...

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The Future of Technology and Innovation...

The future is, factually speaking, uncertain. We don’t know if we’ll find a cure for cancer, the economic outlook, if we’ll be living in...

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Fintech vs. Traditional FIs: The Latest Trends in Pers...

In today’s age of digital transformation, consumers have easy access to a variety of innovative financial products and services. From lending to payments to...

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And the Most Common Birthday in the U.S. Is …...

What do movie actors Adam Sandler and Hugh Grant, jazz singer Michael Bublé, Russian literary giant Leo Tolstoy, and Colonel Sanders, the founder of...

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King of the Road: Breaking Down the Popularity of Pick...

Pickups are the most common vehicle in operation at 20% share today and hold 16.5% of new vehicle registrations in the market in Q1......

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