Customer Targeting & Segmentation

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First wave of Gen Z entering credit ranks...

Millennials have long been the hot topic over the course of the past few years with researchers, brands and businesses all seeking to understand...

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Real-time credit decisions: Putting big data to work...

Call it big data, smart data or evidence-based decision-making. It’s not just the latest fad, it’s the future of how business will be guided...

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Is trended data predictive?...

Sometimes life throws you a curve ball. The unexpected medical bill. The catastrophic car repair. The busted home appliance. It happens, and the killer...

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4 ways to re-engage dormant buyers...

Reactivation campaigns make economic sense. They build on a brand’s previous investments, targeting customers who already are aware of and previously have engaged with...

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Who are the most loyal vehicle consumers?...

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the...

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3 financial services trends for 2017...

Big changes for the new year 2017 is expected to bring some big changes. But what do those changes mean for the financial services...

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3 ways to enhance your credit marketing efforts...

When you think of criteria for prescreen credit marketing, what comes to mind? Most people will immediately discuss the risk criteria used to ensure...

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Benefits of credit scoring options...

Looking to score more consumers, but worried about increased risk? A recent VantageScore LLC study found that consumers rendered “unscoreable” by commonly used credit...

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What will the 2017 data breach landscape look like?...

2017 data breach landscape Experian Data Breach Resolution releases its fourth annual Data Breach Industry Forecast report with five key predictions What will the...

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Turkey — by the numbers...

It’s that time of year — for turkey. During Thanksgiving 2015, 736 million pounds of turkey were consumed in the United States. Hungry for...

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Design more effective email campaigns...

The best way to increase email open rates? Include a subscriber’s name in the subject line. A recent Experian study found that in addition...

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Lost revenue opportunities in loyalty programs...

Businesses believe that 23% of their customer or prospect data is inaccurate. Since 84% of companies have a loyalty or customer engagement program in...

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Homebuying and credit education...

A recent national survey by Experian revealed opportunities for businesses to build relationships with future homebuyers before they’re ready to obtain a loan. Insights...

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Top moments to assess a customer’s “ability to pay”...

 All customers are not created equally – at least when it comes to one’s ability to pay. Incomes differ, financial circumstances vary and economic...

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Experian cited in Mobile Fraud Management Solutions re...

Experian cited in Mobile Fraud Management Solutions report from Forrester as having the most capabilities and one of the highest estimated revenues in total...

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