Customer Targeting & Segmentation

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Experian’s Commitment to Helping Consumers Protect The...

Originally posted by Experian Global News blog At Experian, we have an unwavering commitment to helping consumers and clients manage through this unprecedented period....

Read More Experian’s Commitment to Helping Consumers Protect Their Financial Health During the COVID-19 Pandemic
Experian Boost™ Wins Consumer Lending Innovation Award...

There are more than 100 million people in the United States who don’t have a fair chance at access to credit. These people are...

Read More Experian Boost™ Wins Consumer Lending Innovation Award in Prestigious Fintech Competition
A Ticket to the Future: Top Trends, the Latest Tech, M...

If you had the chance to experience tomorrow, today, would you take it? What if it meant you could get a glimpse into the...

Read More A Ticket to the Future: Top Trends, the Latest Tech, Marketing Mavens and More
Four Characteristics of Leading-Edge Financial Marketi...

For financial marketers, long gone are the days of branded coffee mugs, teddy bears and the occasional print ad. Financial marketers are charged with...

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2020 Top Trends for Financial Services to Kick Off the...

It may be a new decade of disruption, but one thing remains constant – the consumer is king. As such, customer experience (and continually...

Read More 2020 Top Trends for Financial Services to Kick Off the Next Decade
Four Ways to Keep Your Card Top of Wallet...

According to research, only 15% of American consumers have swapped out their go-to credit card in the past year and spend more money both...

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5 Features You Need in a Modern Customer Acquisition E...

The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at...

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State of Credit 2019: Rounding Out the Decade...

As consumers prepare for the next decade, we look at how we’re rounding out this year. The results? The average American credit score is...

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In Search of the Ideal Member...

It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know...

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Case Study: Accelerating Lending Decisions with Digita...

With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it...

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Customer Loyalty and Fluidity in AFS and Traditional L...

Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States...

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The Future of Fintech is Now: Powering the Next Genera...

Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of...

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It’s Getting Late Early Around Here...

Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart...

Read More It’s Getting Late Early Around Here
Explaining AI for Financial Institutions...

It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s...

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An Update on the Proposed CFPB Debt Collection Regulat...

To provide consumers with clear-cut protections against disturbance by debt collectors, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM)...

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