Customer Targeting & Segmentation

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The challenges facing today’s marketers seem to be mounting and they can feel more pronounced for financial institutions. From customizing messaging and offerings at...

January 7, 2020 by Jesse Hoggard

As consumers prepare for the next decade, we look at how we’re rounding out this year. The results? The average American credit score is...

December 19, 2019 by Stefani Wendel

It’s December, and if you’re like most credit union leaders, your strategic plan is distributed, and the 2020 budget is approved. Before you know...

December 16, 2019 by Scott Butterfield

With nearly seven billion credit card and personal loan acquisition mailers sent out last year, consumers are persistently targeted with pre-approved offers, making it...

December 10, 2019 by Laura Burrows

Article written by Melanie Smith, Senior Copywriter, Experian Clarity Services, Inc. It’s been almost a decade since the Great Recession in the United States...

November 26, 2019 by Ann Chen

Fintech is quickly changing. The word itself is synonymous with constant innovation, agile technology structures and being on the cusp of the future of...

November 7, 2019 by Brittany Peterson

Retailers are already starting to display their Christmas decorations in stores and it’s only early November. Some might think they are putting the cart...

November 7, 2019 by Gregory Wright

It seems like artificial intelligence (AI) has been scaring the general public for years – think Terminator and SkyNet. It’s been a topic that’s...

November 6, 2019 by Jesse Hoggard

To provide consumers with clear-cut protections against disturbance by debt collectors, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM)...

October 14, 2019 by Laura Burrows

The future is, factually speaking, uncertain. We don’t know if we’ll find a cure for cancer, the economic outlook, if we’ll be living in...

September 19, 2019 by Laura Burrows

In today’s age of digital transformation, consumers have easy access to a variety of innovative financial products and services. From lending to payments to...

September 17, 2019 by Brittany Peterson

What do movie actors Adam Sandler and Hugh Grant, jazz singer Michael Bublé, Russian literary giant Leo Tolstoy, and Colonel Sanders, the founder of...

September 3, 2019 by Laura Burrows

Pickups are the most common vehicle in operation at 20% share today and hold 16.5% of new vehicle registrations in the market in Q1......

August 30, 2019 by Marty Miller

Earlier this year, the Consumer Financial Protection Bureau (CFPB) issued a Notice of Proposed Rulemaking (NPRM) to implement the Fair Debt Collection Practices Act...

August 19, 2019 by Laura Burrows

The fact that the last recession started right as smartphones were introduced to the world gives some perspective into how technology has changed over...

August 13, 2019 by Laura Burrows