Kirsten Von Busch has over 20 years of experience in the auto industry. As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.
--Kirsten Von Busch
All posts by Kirsten Von Busch
We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...
Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...
Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in...
Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...
In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...
According to Experian’s Automotive Consumer Trends Report: Q2 2022, EVs comprised more than 1.7 million vehicles in operation throughout the US, quite a jump...
When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...
Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...
I love the random “National” holidays that are popping up. Did you know we recently celebrated National Chocolate Chip Cookie Day? It’s no 4th...
Last month my blog discussed how Building the Perfect Audience is Like Building the Perfect Burger! It was National Hamburger Month, so it seemed...
We are thrilled to introduce a new quarterly series, Automotive Consumer Trends & Analysis. For years, Experian has been delivering automotive insights in our...
Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...
As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...
Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...
We recently collaborated with our integration partner, TrueCar, to analyze vehicle history data’s impact on online listings. We analyzed millions of records over months...