Kirsten Von Busch

Kirsten Von Busch has over 20 years of experience in the auto industry. As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.

-- Kirsten Von Busch

All posts by Kirsten Von Busch

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The automotive industry is rapidly evolving and digital marketing is becoming increasingly important. To stay ahead of the competition, it’s essential to understand the...

February 12, 2024 by Kirsten Von Busch

Are you ready to talk football? And read some Taylor Swift puns? And hear about a big automotive ad measurement success story? ‘Don’t Blame...

February 6, 2024 by Kirsten Von Busch

According to Experian’s Automotive Consumer Trends Report: Q3 2023, CUVs accounted for 48.3% of new retail registrations and SUVs comprised 1...

January 9, 2024 by Kirsten Von Busch

Vehicles with recalls are on the road. In fact, as of July 2023, there were over 15M vehicles on the road in the United...

December 19, 2023 by Kirsten Von Busch

Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...

November 14, 2023 by Kirsten Von Busch

Experian Automotive has updated our Electric Vehicles 2022 Year-in-Review Infographic Report with new 2023 Half-Year insights. In the previous report, we shared that over...

November 1, 2023 by Kirsten Von Busch

The 2023 hurricane season is upon us. This year, over 21 named storms were predicted for this year, and we have already seen storms...

October 16, 2023 by Kirsten Von Busch

Electric vehicles (EVs) are sustaining prominence throughout the automotive industry, and data from the second quarter of 2023 shows registrations are still on the...

October 3, 2023 by Kirsten Von Busch

We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...

August 7, 2023 by Kirsten Von Busch

Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...

March 23, 2023 by Kirsten Von Busch

Pickup trucks have long been a staple of the automotive industry, and the data show this is still the case—even seeing some growth in...

February 16, 2023 by Kirsten Von Busch

Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...

January 9, 2023 by Kirsten Von Busch

In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...

November 21, 2022 by Kirsten Von Busch

According to Experian’s Automotive Consumer Trends Report: Q2 2022, EVs comprised more than 1.7 million vehicles in operation throughout the US, quite a jump...

November 2, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

October 13, 2022 by Kirsten Von Busch

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