Kirsten Von Busch has over 20 years of experience in the auto industry. As Product Marketing Director for the Experian Automotive team, she supports solutions in the commercial automotive space, including the AutoCheck® vehicle history report and the Experian Marketing Engine. Prior to joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds a Master of Business Administration from Northern Illinois University and a Bachelor of Business Administration, majoring in marketing, from the University of Wisconsin–Madison.

--Kirsten Von Busch

All posts by Kirsten Von Busch

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Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

September 23, 2022 by Kirsten Von Busch

I love the random “National” holidays that are popping up. Did you know we recently celebrated National Chocolate Chip Cookie Day? It’s no 4th...

August 29, 2022 by Kirsten Von Busch

Last month my blog discussed how Building the Perfect Audience is Like Building the Perfect Burger! It was National Hamburger Month, so it seemed...

June 21, 2022 by Kirsten Von Busch

We are thrilled to introduce a new quarterly series, Automotive Consumer Trends & Analysis. For years, Experian has been delivering automotive insights in our...

May 19, 2022 by Kirsten Von Busch

Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

May 18, 2022 by Kirsten Von Busch

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

May 3, 2022 by Kirsten Von Busch

Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...

April 6, 2022 by Kirsten Von Busch

We recently collaborated with our integration partner, TrueCar, to analyze vehicle history data’s impact on online listings. We analyzed millions of records over months...

March 15, 2022 by Kirsten Von Busch

At Experian, we like to share success stories with automotive professionals—especially when it relates to one of our solutions—AutoCheck! Below is a case study...

February 23, 2022 by Kirsten Von Busch

It’s that time of year. All my tax documents are rolling in and I know I need to start working on my taxes. Like...

February 22, 2022 by Kirsten Von Busch

We conducted a study of thousands of online listings to better understand what details are crucial for VDPs, which Kirsten Von Busch will be...

February 14, 2022 by Kirsten Von Busch

As we head into 2022 there continues to be heightened interest in auto auctions. Experian has observed a little cooling in auction activity in...

January 10, 2022 by Kirsten Von Busch

There are over 280M cars and light duty trucks on the road and over 25% have at least one open recall. Do you know...

December 21, 2021 by Kirsten Von Busch

As more consumers turn to the internet to research and purchase preowned vehicles, dealers have focused marketing efforts to the online marketplace to get...

November 1, 2021 by Kirsten Von Busch

The AutoCheck FREE Flood Risk Check site has been updated with Hurricane Ida information New cars have been in short supply due to the...

September 30, 2021 by Kirsten Von Busch