Theresa Nguyen is a Content Marketing Specialist for Experian. Theresa focuses on thought leadership that helps organizations leverage data-driven insights and technology to accelerate growth and enhance customer relationships.

--Theresa Nguyen

All posts by Theresa Nguyen

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Today’s changing economy is directly impacting consumers’ financial behaviors, with some individuals doing well and some showing signs of payment stress. And while these...

November 14, 2022 by Theresa Nguyen

With consumers having more credit options than ever before, it’s imperative for lenders to get their message in front of ideal customers at the...

October 10, 2022 by Theresa Nguyen

Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...

September 26, 2022 by Theresa Nguyen

As marketers, we know that more knowledge enables us to be targeted and relevant. But to target more accurately and create a better customer...

August 30, 2022 by Theresa Nguyen

Rapid improvements in technology and the rise in online activity are driving higher consumer expectations for fast and frictionless digital experiences. And yet, only...

August 22, 2022 by Theresa Nguyen

From desktops and laptops to smartphones and tablets, consumers leverage multiple devices when engaging with businesses. For financial institutions, it’s important to identify and...

August 16, 2022 by Theresa Nguyen

Income verification is a critical step in determining a consumer’s ability to pay. The challenge, however, is conducting verification of income in a way...

July 19, 2022 by Theresa Nguyen

To drive profitable growth and customer retention in today’s highly competitive landscape, businesses must create long-term value for consumers, starting with their initial engagement....

June 28, 2022 by Theresa Nguyen

From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...

May 17, 2022 by Theresa Nguyen

Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...

May 12, 2022 by Guest Contributor

The Marketing Rule of Seven means it usually takes at least seven impressions before a consumer is compelled to act. When extending firm offers...

April 26, 2022 by Theresa Nguyen

Rewards are among the most appealing features of any credit card. While upfront benefits, like sign-up bonuses and cashback, are most influential in card...

April 11, 2022 by Theresa Nguyen

Millions of consumers are excluded from the credit economy, whether it’s because they have limited credit history, dated information within their credit file, or...

March 22, 2022 by Theresa Nguyen

As more consumers apply for credit and increase their spending1, lenders and financial institutions have an opportunity to expand their portfolios and improve profitability....

March 8, 2022 by Theresa Nguyen

With consumers having more banking options than ever before, loyalty has become the most valuable currency for financial institutions (FI). As fintechs and big...

January 31, 2022 by Theresa Nguyen