All posts by Theresa Nguyen

To accelerate growth while proactively identifying risk, you’ll need a well-informed portfolio risk management strategy.

To drive competitive growth and customer retention, banks must find innovative ways to elevate the banking customer experience.

Explore credit card marketing trends and strategies to help you identify, engage, and acquire the right customers.

Financial institutions need an automated, data-driven solution to simplify and streamline the online form completion process.

Customer acquisition in banking: Discover expert strategies, innovative solutions, and insights to grow and retain clients.

Student loan borrowers may face new challenges and fears once payments resume. Learn about the implications and how loan servicers and lenders can respond.

Explore what identity resolution for credit marketing is and how it enables lenders to create more cohesive and personalized customer interactions.

Want to retain more customers and onboard new prospects, too? A customer-driven marketing strategy might be the tool you need to boost your marketing ROI.

For banks, remaining competitive doesn’t just involve enhancing their processes — it requires investing in the future of their business: Gen Z.

A data-driven credit customer experience offers personalization and low friction — it's a win-win for consumers and businesses.

With predictive custom machine learning models, lenders can target the right audience, score applicants more accurately, and mitigate credit risk.

To increase efficiency and digital customer acquisition, forward-thinking lenders are seeking flexible technologies that enable automated decisioning.

To improve your customer retention efforts in 2023, you'll need to leverage comprehensive data, credit education, and digital technology.

Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this, financial institutions need fresh and accurate consumer data to inform their decisions. Atlas Credit was looking to achieve higher response rates on its credit marketing campaigns by engaging consumers with timely and personalized offers. The company implemented Experian’s Ascend Marketing, a customer marketing and acquisition engine that provides marketers with accurate and comprehensive consumer credit data to build and deploy intelligent marketing campaigns. With deeper insights into their consumers, Atlas Credit created timely and customized credit offers, resulting in a 185% increase in loan originations within the first year of implementation. Additionally, the company was able to effectively manage and monitor its targeting strategies in one place, leading to improved operational efficiency and lower acquisition costs. To learn more about creating better-targeted marketing campaigns and enhancing your strategies, read the full case study. Download the case study Learn more

Learn how using data-driven customer segmentation to create messages and offers that truly resonates will help your targeting efforts. Read more!