All posts by Laura Burrows

For years, many financial institutions have treated free credit scores, alerts, identity monitoring and financial wellness tools as necessities, must‑have features to stay competitive, but not meaningful drivers of growth. Free benefits were viewed as cost centers rather than strategic levers. That mindset is now one of the biggest barriers to realizing their true value. Institutions invest in these programs, but because they remain static and disconnected from premium offerings, they generate shallow engagement and little revenue impact. The organizations seeing the strongest growth today have taken a different approach. They’re transforming free benefits from passive add‑ons into dynamic, product‑led pathways that guide customers naturally toward paid protection and financial wellness offerings, without heavy technology investment or operational lift. Why traditional programs fall short Inside many institutions, free offerings are viewed as: A regulatory or competitive expectation A commodity every organization must provide A retention checkbox rather than a growth opportunity When free benefits are treated this way, they stay under‑resourced and stagnant. Adoption becomes the only metric of success, and the experience rarely evolves. Free benefits don’t underperform because they’re free, they underperform because they aren’t intentionally designed to lead customers to higher‑value paid experiences. The real miss: no clear path The issue isn’t customers’ willingness to pay. It’s the absence of a clear, strategic progression that connects free tools to premium value. High‑performing financial protection and wellness programs follow a deliberate sequence, one that mirrors how customers build trust, perceive value and ultimately decide to upgrade: 1. Free provides the initial value and earns trust: Customers gain access to helpful tools without friction. They feel supported, not sold to. 2. Engagement moments make the value tangible: Timely alerts, personalized insights and actionable prompts show customers real progress and protection. This is where repeated value solidifies trust. 3. Monetization becomes the natural next step: Once customers rely on the free experience, paid upgrades feel like logical extensions, unlocking broader protection or deeper insights right when customers recognize the need. This is the point where engagement translates into revenue. When free benefits are designed to guide customers through this journey, they stop being cost centers and start becoming revenue engines. Understanding the free‑to‑paid benefits model A free‑to‑paid program is not a collection of standalone tools. It’s a structured, product‑led system designed to move customers from awareness to engagement to monetization. Here’s how it works: The free experience builds trust and removes friction. Engagement features (alerts, insights, personalized guidance) turn the experience into a habit. Premium offerings appear at the right time, in the right context, when value has already been proven. Customers upgrade because they want more of what’s already working, not because they’re pushed. When done well, free‑to‑paid programs drive recurring revenue, increase lifetime value, and deepen digital engagement, all using products institutions already offer. The anatomy of a high‑performing free‑to‑paid program Leading institutions consistently leverage four key pillars: 1. Free offerings that deliver ongoing utility: Experiences evolve with customers by providing dynamic insights, updated alerts and relevant financial guidance. 2. Engagement engineered around value realization: Each alert or insight prompts meaningful action, reinforcing the benefit’s importance. 3. Product‑led upgrade pathways: Contextual cues surface premium value organically based on customer behavior, risk or goals. 4. Paid offerings that feel like the natural next step: Upgrades offer more depth, broader protection, and greater peace of mind, aligned with the customer’s demonstrated needs. Together, these pillars create a system where monetization is an outcome of engagement, not a disruption to it. Why this matters now Margins are tightening. Interchange revenue is shrinking. Fraud risk is climbing. Consumers increasingly expect proactive guidance and protection from their financial institutions. All of this creates an urgent need for scalable, low‑lift revenue models that deepen engagement while improving customer outcomes. Institutions that evolve to a free‑to‑paid strategy stand to unlock: New recurring revenue streams Higher product adoption Stronger customer retention Greater digital engagement Deeper trust through proven value Those that don’t risk maintaining stagnant programs that quietly consume resources and fail to differentiate. The bottom line The question is no longer whether you should offer free benefits. It’s how you use them to create value, deepen engagement and drive measurable revenue. If you’re ready to build a free‑to‑paid pathway that generates real growth, our team can help evaluate your current program and design a monetization strategy aligned to your customers and business goals. Learn more Download white paper

Stressed-out employees aren’t just bad for morale; they’re a drain on productivity and can even affect revenue.   A study last year found that 72% of U.S. workers were to some extent stressed about their household finances, while one-third said they were extremely stressed.1 The growing financial pressure on today's workforce is real and widespread. Rising costs, mounting debt, tightening credit markets, and an accelerating wave of identity theft and fraud have created conditions where financial stress isn't limited to low-income earners. Inflation, rate hikes, and relentless data breaches are impacting workers at every level, eroding not just their bank accounts but also their focus, resilience and ability to function at their best. Some of this stress is due to the threatening environment we live in. Every employee, regardless of role or income level, is at risk from cyberattacks and increasingly sophisticated fraud schemes. Identity theft is ever-present, from phishing attacks and credential stuffing, ransomware and social engineering. The escalation in cybercrime has made personal and financial data more vulnerable than ever. The Federal Trade Commission Consumer Sentinel Network Report for 2025 stated that millions of identities are compromised each year, often without the individual realizing it until the damage is already done.2 Given this ongoing threat landscape, it is little wonder that employee financial stress and workplace productivity loss levels are high. The correlation between employee financial stress and productivity loss When employees feel stressed and burned out, it negatively affects their work productivity, which can lead to a loss of revenue for the company. A recent survey found that 66% of employees blamed financial stress for negatively affecting their work and personal lives.3 The same survey found that 83% of HR leaders are concerned that employee financial concerns are harming productivity.4 When employees are consumed by financial stress or anxious about identity theft, their attention is split. They're managing debt, monitoring accounts, or dealing with fallout from fraud, all while trying to do their jobs. The end result is cognitive overload. Simply put, financially stressed employees are more distracted, less engaged, and more likely to make errors. Identity theft compounds the problem because resolving it can take dozens of hours and even months of follow-up. And much of that effort is likely to be happening during work hours. The upshot of all this employee financial stress is presenteeism. In other words, employees are on the job, but their minds are elsewhere. Bottom line: workplace productivity takes the hit. The cost of this stress on employees is ultimately borne by employers. A recent report found that U.S. employers lose approximately $250 billion a year due to lost productivity and distraction caused by financial stress.5 A Gallup survey also reported that "disengaged employees — often dealing with financial stress, cost the global economy $8.9 trillion in lost productivity yearly."6 The cost of ignoring this issue can be staggering for employers, who ultimately bear the weight of workplace productivity loss, increased healthcare costs, and higher turnover, all of which impact the bottom line. Fortunately, employers can avoid most of these problems by taking the right proactive steps that better support employees in managing financial stressors. This is key to building a more resilient workforce. Targeting the source of stress with financial wellness tools Today’s employers are recognizing that simply providing a steady paycheck, basic insurance, and a 401(k) is no longer sufficient to attract and retain the best and brightest employees. The U.S. Bureau of Labor Statistics found that 87% of workers would consider leaving a company that doesn’t prioritize employee well-being and that 84% feel their employer should be more involved in helping them through financial challenges.7 Conversely, 70% of those surveyed indicated that benefits that better support their financial wellness would increase their loyalty to their companies.8 What is clear is that employees want personalized support in managing finances, building credit and securing their financial future. Providing the depth and breadth of support employees are clamoring for is essential for addressing and preventing workplace productivity loss and revenue impacts.   To address employee concerns, employers need to offer more than just tools. They need connected solutions that offer all-in-one financial protection, enabling employees to better safeguard their paychecks, protect their identities and plan for tomorrow. Instead of simply reacting to threats, a more holistic approach that proactively equips employees with the insights, tools, and support they need is called for. Zooming in on what a holistic solution should do A comprehensive, fully integrated set of holistic employee financial wellness tools offered as benefits can be instrumental in alleviating some of the stress workers feel. The right set of financial wellness tools should include: Identity protection and restoration – Avoiding becoming avictim of identity theft and fraud is crucial. Effective tools monitor personal information, send fraud alerts and help with resolution services to facilitate faster recovery. Credit education and financial management – Employees are interested in learning how to pay down debt and increase their credit score. Providing instructive credit education resources empowers them to set goals, make actionable plans and track their progress. Device and data protection – The threat to personal data is constant. Providing proactive digital privacy tools can help employees keep passwords and other personal information secure while browsing. Financial wellness benefits only work if employees actually trust them. Our My Financial Expert® platform enables employers to offer holistic benefits, including more than 50 financial wellness features designed to help employees take control of their finances. With a proven track record in credit education and identity protection, we have supported and protected more than one billion consumers. When employees stop worrying about money, they start focusing on work. It's that simple. By giving workers real tools to tackle financial stress, productivity loss, and security concerns, employers reduce distractions, boost satisfaction and make a compelling case for why good people should stay. The payoff isn't just cultural. It shows up through improved productivity and a more robust bottom line. Learn more about our financial wellness programs

Financial security has become one of the most pressing concerns in today’s workforce. Rising living costs, higher debt, market volatility and an ever-growing threat of identity theft are putting pressure on employees across every income level. For employers, this shift presents both a challenge and an opportunity: how to meaningfully support employees’ financial well-being in a way that drives engagement, loyalty and long-term success. The reality is clear. Traditional benefits alone are no longer enough. While a steady paycheck, insurance coverage, and retirement plans remain essential, employees increasingly expect their employers to play a more active role in helping them manage day-to-day finances, build credit confidence and protect their identities. When financial stress goes unaddressed, it impacts productivity, mental health and retention, and employers feel the effects just as strongly as their people do. Why fragmented benefits fall short Many organizations offer pieces of financial protection, but those offerings are often disconnected. Identity protection may stop at basic monitoring and alerts. Credit education is frequently limited to static resources that don’t reflect real-life financial behavior. Financial wellness tools, when available, are often treated as optional perks rather than foundational benefits. The problem isn’t a lack of tools; it’s a lack of connection. Employees don’t need more standalone solutions; they need integrated support that meets them where they are and evolves with their financial lives. The rise of all-in-one financial protection Forward-thinking employers are redefining their benefits strategies by adopting a holistic approach to financial well-being. The new standard combines three essential pillars into a single, cohesive experience: Credit education helps employees understand their credit profiles, build healthier habits and make informed financial decisions that unlock better opportunities. Financial wellness tools provide personalized guidance for budgeting, saving, managing debt and planning for the future, reducing stress and improving confidence along the way. Identity protection safeguards employees against fraud and cyber threats with proactive monitoring, alerts and hands-on recovery support when it matters most. When these elements work together, employees are better equipped to protect their paychecks, secure their identities and plan for long-term stability. The result is a workforce that feels supported, empowered and engaged. Turning financial well-being into a strategic advantage At Experian®, we believe financial well-being should be a strategic advantage, not an afterthought. Our all-in-one employee benefits solutions are designed to deliver measurable impact, from improved credit outcomes and reduced financial stress to stronger engagement and retention. By partnering with us, employers can offer a seamless, scalable and trusted experience that supports employees through every stage of their financial journey, while reinforcing their commitment to employee well-being. Download the full report Want to learn more about how credit education, financial wellness and identity protection come together to create a stronger benefits strategy? Download our report to explore the data, insights and strategies shaping the future of employee financial benefits and how your organization can lead the way. Download now

In our latest Experian fireside chat, Unlocking Alternative Data for Smarter Fintech Decisions, two powerhouse voices in the industry, Ashley Knight, SVP of Product Management at Experian, and Haiyan Huang, Chief Credit Officer at Prosper Marketplace, came together for an exclusive discussion on how alternative data is transforming risk, marketing and growth strategies across the fintech space. Now available to watch on demand, the conversation reveals the data-driven innovations that are empowering fintechs to reach new markets, improve decision-making, and build more inclusive financial experiences. What you'll learn During the session, Ashley and Haiyan explored how fintech leaders are utilizing alternative data to address real-world challenges with smarter, more scalable solutions. Topics include: Identity matching redefined: Discover how Individual Taxpayer Identification Numbers (ITINs), Clarity insights, and device intelligence empower fintechs to gain a competitive edge in verifying and validating identities for thin-file or underserved applicants. Precision credit marketing: Learn how email and phone intelligence help fintechs more accurately connect with qualified consumers, driving better engagement and higher conversion rates. Enhanced risk management with real-time data: Discover how Buy Now, Pay Later (BNPL) data and open banking insights are providing fintechs with a more comprehensive view of consumer financial behavior, beyond what traditional credit scores can reveal. To understand how fintech professionals are approaching alternative data, we asked attendees to weigh in throughout the webinar. Here's what we learned: What the audience had to say Which alternative asset is most important for the underwriting of the insurance? 50% chose open banking. 38% selected behavioral/device intelligence. 12% pointed to asset ownership. Takeaway: Open banking is leading the way, but fintechs are clearly embracing a multi-dimensional data approach. 2. Are you currently using ITINs or planning to in the future? 53% said yes. 47% said no. Takeaway: The adoption of ITINs is gaining momentum, supporting efforts to expand access to underrepresented segments. 3. What’s the most compelling reason to use open banking data? 70% said to better assess risk. 10% said to say yes to more consumers. 10% said to price more effectively.  10% said to improve marketing and personalization. Takeaway: Risk assessment remains the top use case, but marketers and pricing teams are starting to take notice. Why it matters Alternative data isn’t just a trend; it’s a response to the urgent need for smarter, more inclusive lending models. As fintechs continue to grow, the ability to reach new audiences, personalize offers, and manage risk with greater accuracy is no longer a competitive advantage; it’s a requirement. Whether you're already integrating cash flow, open banking, and behavioral insights, or just beginning to explore the possibilities, this webinar offers valuable frameworks and firsthand examples from industry leaders who are putting alternative data into action. Don’t miss this opportunity to catch up on the conversation that's helping define the future of fintech innovation. Watch on-demand webinar

Today’s consumers expect more from their banks, credit unions, and financial services providers than just basic transaction services. According to an MX Technologies report, one in three consumers feels providers do not do enough to support their financial needs. At the same time, 50% of banking consumers expect personalized offers for tools, products, and services to help them reach their financial goals.1 The same study found that more than half want financial providers to help them better manage their finances.  As customers increasingly turn to their financial institutions for trustworthy information on achieving financial wellness, these institutions have a great opportunity to offer value-added financial services that meet those needs. Adopting a customer-centric approach—one that enables them to provide the specific resources and guidance customers are seeking—is essential for fostering stronger relationships. This, in turn, can be crucial for driving growth, increasing market share, and gaining a competitive edge.   What are value-added financial services?  Value-added financial services are offerings that go beyond basic financial products, such as bank accounts or loans, to provide additional benefits, convenience or personalized support to customers. These services aim to improve customer satisfaction and set a financial institution apart from competitors, and can include features such as loyalty programs, advanced fraud prevention, data analytics, online access to services and financial planning tools.   How value-added financial services can build engagement and trust  Savvy financial institutions are adapting to the evolving demands of consumers by offering innovative tools that help their customers make informed financial decisions and enhance their financial literacy.  Offering value-added financial services, such as management and planning tools, along with advanced security and fraud protection, provides financial institutions with an essential way to increase customer engagement and foster greater loyalty. By providing deeper insights, better personalization, and reliable financial experiences, institutions can help customers manage their financial health more effectively.  Addressing growing concerns over identity threats  Fraud and identity theft are top-of-mind concerns for consumers these days as incidence of such attacks are on the rise. A recent Security.org study found that a staggering 60% of U.S. credit card holders have been victims of fraud, with 45% experiencing multiple instances.2  Meanwhile, the U.S. Federal Trade Commission (FTC) received over 1.1 million complaints of identity theft in 2024, resulting in financial losses exceeding $12.7 billion.   For financial institutions, this creates an opportunity to address consumer concerns through value-added financial services. Solutions that help detect fraud early and monitor credit health can provide invaluable peace of mind. Institutions that offer services such as credit monitoring, identity alerts, and financial management tools can help customers stay protected while also opening the door to valuable recurring revenue streams.  Best-in-class value-added financial services  Experian® is uniquely positioned to support financial institutions with best-in-class value-added financial services. By leveraging a complete suite of financial health solutions, institutions can engage, educate and empower customers to be more in control of their financial lives.  Our suite of solutions include:  Credit monitoring and alert solutions – These advanced tools help increase retention and keep consumers engaged with robust credit monitoring that detects potential fraud and provides alerts, enabling them to respond more quickly.   Credit report and score solutions – Provides customers with credit information and guidance to better understand, manage and strengthen their financial well-being.  Financial management solutions – With a suite of comprehensive credit and financial management tools, financial institutions can improve a customer’s experience by providing a single platform to link accounts across different institutions and unify financial data. As customers regularly engage with the platform to manage both short and long-term financial goals, institutions can improve longer-term retention.   Identity monitoring and alert solutions – This tool helps increase consumer engagement with continuous personal data monitoring and alerts. It empowers consumers to spot potential fraud, assess risks, and respond before they become a victim of identity theft.  Identity restoration services – In the face of rising incidence of identity theft, this powerful suite of restoration services helps consumers navigate the complex identity recovery process and mitigate future financial harm.  Gaining a competitive advantage   As consumers increasingly demand exceptional customer service, offering innovative products and personalized solutions is key to preventing customer churn. When financial institutions deliver value-added financial services, they gain a competitive advantage.  Failure to deliver the service, convenience, and personalized products or tools that consumers demand risks losing them to other providers. According to J.D. Powers, up to 54% of consumers will leave their bank in the next year, costing institutions millions. Salesforce reported that 72% of consumers indicated that better deals made them switch to another brand.  Financial institutions that offer innovative value-added financial services benefit from continuous engagement that helps build trust and loyalty while generating recurring revenue through subscription-based offerings.   Our innovative offerings saw:  Credit alert login rates ten times higher than the financial services industry benchmark.  Email open rates for alerts more than two times that of the national average for financial services.  Top-performing clients with over 25% of their enrolled customers log in to the portal at least once per month.  Consumers are opening twice as many credit cards and three times as many savings accounts when using regularly personalized features.  Reasons to partner with us  When it comes to providing accurate, real-time financial data that can lead to crucial insights for better decision making, Experian is an ideal partner. Our personalized, value-added financial service can be seamlessly integrated and embedded into your existing systems, making it easier for you to meet consumer demands for tools that help them make informed financial choices and improve their financial literacy.  Learn more about our value-added financial services 1 https://www.experian.com/content/dam/marketing/na/thought-leadership/business/documents/infographic-fostering-relationships-to-unlock-growth.pdf 2https://www.experian.com/blogs/insights/infographic-stronger-customer-relationships/

Debt collection is rapidly evolving. Traditional methods are becoming increasingly ineffective as consumer preferences shift, regulations tighten and operational inefficiencies lead to bottlenecks.Agencies and debt buyers that rely on outdated strategies are experiencing the consequences: lower recovery rates, increased compliance risks and weaker consumer engagement. However, there’s good news — modern tools, powered by advanced data, analytics and digital platforms, are transforming these challenges into opportunities. Common collections challenges: Real-world scenarios In our latest e-book, we examine four fictional scenarios that illustrate how collections teams are addressing today’s primary challenges by updating their methods. Here’s a preview: Smarter segmentation = Higher recovery: Sally, head of collections at Midwest Debt Solutions, realized her team’s one-size-fits-all approach was costing them. By adopting advanced segmentation powered by data and analytics, she shifted her focus from chasing low-value accounts to targeting those most likely to repay, boosting recovery rates and team morale. Better data in, better decisions out: Jerry, a risk analyst at Bay & Associates, relied on a legacy credit model that overlooked crucial alternative signals. By incorporating trended credit data, utility payments and behavioral signals, his team significantly enhanced their prioritization approach and forecasting accuracy. Modern engagement for the modern consumer: John, a collections agent, was having trouble reaching consumers through traditional methods, such as phone calls and letters. With a digital self-service platform, John’s team gained real-time insight into engagement preferences and was able to connect through the channels consumers use, like SMS and email. Personalization at scale: Rachel, an account manager at Union Collections, knew manual processes were slowing her team down. By implementing personalized communications and multichannel outreach, they enhanced consumer experiences, increased repayment rates and minimized compliance risks — all while saving time. Why it matters These scenarios share a common thread: with the right tools, data and strategy, collections teams can turn today’s pain points into measurable progress. At Experian®, we help agencies: Prioritize accounts more effectively with advanced segmentation. Make smarter predictions using dynamic, modern scoring models. Streamline operations with self-service platforms and automation. Strengthen consumer relationships with personalized outreach. Download the e-book Want to dive deeper into each use case? Access the full e-book to learn how forward-thinking agencies are adapting their collections strategies to recover more, spend less and build stronger consumer relationships. Download the e-book

Delivering a superior customer experience has become the key goal for nearly every business across almost every industry. The banking industry is no exception. A recent trend highlighting the importance of customer experience is the drop in customer loyalty. Customer expectations are higher than ever, heightening competition between traditional banks and newer market entrants. This creates a need for banks to stand out and succeed by offering a superior customer experience. That experience starts with customer engagement in banking. According to a recent Forrester study, only two out of 10 retail banks regularly engage with customers to enhance their experience. The same study found that when retail banks consistently focus on improving the customer experience, they tend to grow more than three times faster than their competitors that do not. Forrester also found that over 70% of retail banks consider digital customer engagement essential for their current success and future growth.1 The key to customer engagement in banking: understanding the customer The good news for banks is that when they engage with customers by offering the services and guidance they want, those customers tend to respond with increased loyalty. Research indicates that 54% of customers rely on their banks to help them achieve their financial objectives. Most encouragingly, this same research indicates that 71% of actively engaged customers are likely to stay with their bank for the foreseeable future.2 At the heart of today’s evolving efforts to retain customers and build stronger loyalty are innovative tools that deliver on consumer demand for greater personalization and digital experiences in day-to-day engagement with the bank. With rising interest rates and more choices in financial services, consumers are actively seeking better rates for savings accounts, loans, and credit products. A 2024 Salesforce survey reveals that 72% of consumers are motivated to switch providers in search of better deals.3 Another report indicates that 50% of banking customers expect personalized offers for tools, products, and services to help them achieve their financial goals.4 In response to this trend, banks have an opportunity to go above and beyond to attract and retain customers by focusing on delivering exceptional customer service, innovative product offerings and personalized solutions to prevent customer churn. This requires embracing innovative approaches to engagement. For example, banks can leverage customer engagement services that empower customers to better manage their financial well-being. Such services might include smart tools that provide timely alerts and reminders, enabling customers to avoid delinquency and stay current with their payments. Strategies for enhancing engagement Banks aiming to enhance customer engagement can achieve this by utilizing data-driven insights, innovative technologies and customized partner solutions to foster loyalty and long-term trust. Customer  engagement strategies should consider the following: Omnichannel experience – Banks aim to deliver a seamless, consistent experience across all touchpoints, whether it is a branch, mobile device, online platform, or contact center. Customers should be able to start an interaction on one channel and finish it on another without any friction. Connecting physical and digital touchpoints builds trust, convenience, and loyalty. Financial wellness tools and empowerment - Banks can utilize customer engagement services to provide customers with smart financial management tools, including budgeting dashboards, automated savings features, credit score monitoring, and investment advice. Providing customers with real-time insights into their financial health enhances engagement and fosters long-term loyalty. Identity protection and security tools – Banks can build trust through proactive identity protection, continuous monitoring and alerts that help customers feel protected and in control. Customer education and financial literacy – The bank can engage customers through educational content like webinars, tutorials, and in-app tips that help clarify financial products and promote better decision-making. Educated customers tend to be more confident, satisfied, and more likely to expand their relationship with the bank. Personalization through data and analytics – Banks can utilize data to deliver highly personalized recommendations, product offers, and experiences specific to individual life stages, behaviors, and goals. Predictive analytics can forecast needs, such as suggesting mortgage advice when spending and saving habits indicate a possible interest in homebuying, thus improving relevance and connection. It can also alert customers about savings opportunities. This kind of proactive engagement helps build stronger relationships. Customer engagement services: the key to driving revenue growth and enduring relationships At Experian®, we offer world-class customer engagement services that can enable banks to meet customer expectations and build stronger, long-lasting relationships. By providing tailored financial services and credit education, banks can help customers reach their financial goals. At the same time, banks can build stronger trust by empowering customers to avoid risks and take action to recover when identity theft occurs. All our solutions can be smoothly integrated into a bank’s existing ecosystem, making it quicker and easier to deliver these services to customers. As banks continue to seek ways to deliver exceptional customer experiences, it is essential to offer innovative tools and services that better engage customers. Customer engagement in banking is crucial for attracting and retaining clients. When banks go the extra mile to meet the evolving needs of customers, they are repaid with greater loyalty and long-term trust.  Learn more about our customer engagement services Download the infographic 1https://www.kameleoon.com/blog/18-stats-understand-future-cx-optimization-and-banking2https://www.postgrid.com/customer-engagement-strategies-banking/3https://www.experian.com/content/dam/marketing/na/thought-leadership/business/documents/infographic-fostering-relationships-to-unlock-growth.pdf4https://www.experian.com/content/dam/marketing/na/thought-leadership/business/documents/infographic-fostering-relationships-to-unlock-growth.pdf

Artificial intelligence (AI) is transforming industries worldwide, and financial services are no exception. One of the most impactful applications is AI credit scoring, a modern approach that uses advanced algorithms to assess consumer creditworthiness with precision, fairness and efficiency.AI credit scoring addresses traditional limitations by introducing more advanced, data-driven techniques. Instead of relying solely on static, historical data points, AI models can process vast amounts of diverse information in real time, spotting patterns and predicting behaviors more accurately.  How AI is being used in credit scoring  Traditional credit scoring has long relied on structured data such as payment history, credit utilization, and length of credit history. While effective, these models can be limited in capturing a holistic view of an individual’s financial behavior. AI credit scoring expands this view by: Leveraging alternative data: AI models can analyze non-traditional data sources such as rental payments, utility bills, and even digital transaction histories, providing a broader perspective for those with limited credit history. Real-time analysis: Machine learning enables lenders to evaluate applicants faster by instantly processing large amounts of data. Pattern recognition: AI systems identify subtle behavioral and financial patterns that may indicate creditworthiness beyond what traditional models can detect. Continuous learning: Unlike static scoring systems, AI-based models may improve over time as they ingest more data and refine their predictions. Using these methods, AI credit score systems create a richer, more nuanced picture of a borrower’s financial health, making lending more inclusive and predictive. The benefits of AI credit scoring The adoption of AI in credit scoring has created significant benefits for lenders, regulators, and consumers alike: Improved accuracy: AI models draw on a broader range of data, reducing reliance on limited or outdated metrics. Financial inclusion: Millions of consumers globally remain outside the traditional credit system. AI credit scoring allows lenders to evaluate previously overlooked applicants, such as young adults, recent immigrants, or gig economy workers. By factoring in alternative data, lenders can serve historically underserved individuals. Faster and more efficient processes: AI can automate large portions of the decision-making workflow, significantly reducing the time it takes to approve applications. This means faster access to credit for consumers and reduced operational costs for lenders. Fraud detection and risk mitigation: Advanced machine learning models can detect anomalies in borrower behavior that may indicate fraud or identity theft. By flagging these risks earlier, lenders protect both themselves and their customers. Enhanced customer experience: AI-driven insights help lenders design more personalized products and repayment plans. Institutions can better understand customer needs and financial behaviors by offering tailored solutions that improve loyalty and trust. Challenges of AI in credit scoring While the promise of AI is transformative, it also brings new challenges that financial institutions must navigate carefully. Bias and fairness: AI models may inadvertently replicate biases in training data, raising concerns about fairness and equity. Transparency: Complex algorithms can be challenging to explain to regulators, lenders, and consumers, creating a "black box" perception. Data privacy: Using alternative data for credit scoring requires strict compliance with privacy regulations and consumer consent. Regulatory alignment: As AI evolves, credit scoring must comply with evolving financial and consumer protection laws. Why partner with us At Experian®, we understand that trust, accuracy, and transparency are essential in the financial ecosystem. By combining decades of expertise in credit data with AI solutions, we deliver AI credit score solutions that empower lenders to make smarter, fairer, and faster decisions. With us as your trusted partner, you can embrace AI-powered credit solutions confidently and responsibly. Global data expertise: We leverage one of the world’s most comprehensive credit databases, ensuring high-quality insights. Responsible AI: Our solutions are built with fairness, transparency, and regulatory compliance at the forefront. Proven results: We partner with financial institutions worldwide to unlock opportunities for lenders and consumers through AI-driven insights. Commitment to inclusion: Our AI credit scoring tools are designed to expand financial access for underserved communities. The rise of AI credit scoring marks a new era in financial services, where accuracy, speed, and inclusivity converge to benefit lenders and consumers alike. While challenges remain, responsible use of AI ensures that credit scoring becomes more transparent, fair, and effective.  Learn more

Nearly 19 million U.S. households remain unbanked or credit-invisible,1 not due to a lack of financial responsibility but because traditional credit models alone may not include key financial behaviors. These individuals often save, earn and budget wisely, yet conventional scoring systems do not recognize them. We’ve recently partnered with Plaid, the trusted leader in open finance, to change that. Together, we’re putting cash flow underwriting front and center — giving lenders access to real-time, consumer-permissioned financial data that paints a fuller, more accurate picture of creditworthiness. Why cash flow data matters now  In the U.S., many consumers with limited credit histories want to build their profiles but don’t know how. Cash flow underwriting bridges this gap. Cash flow insights reveal real-world financial activity — like income patterns, spending habits and account balances — in real time. This empowers lenders to make smarter, faster and more inclusive credit decisions, while helping consumers gain access to the financial services they deserve. What cash flow insights deliver By incorporating cashflow data into your decisioning strategy, you can: See beyond the score with a richer view of a consumer’s financial health. Accelerate approvals with more accurate and timely insights. Expand access to credit while strengthening portfolio diversity and reducing risk. Download our infographic to see how cash flow underwriting is reshaping lending — and how you can lead the change. Download infographic 1Mullen, C. (2024, November 13). Underbanked US population grows to 14.2%, FDIC finds. Banking Dive. 

Lending fraud – what is it? Lending fraud is a deceptive practice in which individuals or entities intentionally provide false or misleading information during the loan application process to secure credit or financial gain. This can include using fake identities, inflating income, forging documentation, or applying for loans without the intention of repayment.   The consequences are significant: lenders suffer financial losses, consumers experience identity theft or damaged credit scores, and the economic system bears increased risk and regulatory scrutiny. Loan fraud is a growing concern across consumer, commercial, and mortgage lending sectors, affecting institutions of all sizes. How do I safeguard my organization from loan fraud?    Preventing lending fraud is a complex, ongoing challenge that requires a multi-layered and holistic approach. As fraud tactics become more sophisticated, especially with the rise of generative AI and digital lending channels, financial institutions must continually evolve their defenses.  Strong identity verification is the first line of defense. Lenders should implement advanced authentication tools beyond basic KYC (Know Your Customer) checks. This includes biometric verification, document verification, and device intelligence —technologies that assess the authenticity of the user and the device used during the application process. These tools can help detect synthetic identities — false identities created using a blend of real and fabricated information — increasingly used in loan fraud schemes.  Another crucial strategy is real-time data analytics and behavioral monitoring. Lenders can quickly identify anomalies that may indicate fraudulent activity by analyzing applicant behavior, credit history, device usage patterns, and geolocation data in real time. For example, if an applicant submits multiple loan applications from different IP addresses in a short time frame, that could raise a red flag for potential lending fraud.  Employee training and awareness are also essential. Frontline staff must be equipped to identify warning signs, such as inconsistencies in application documents or rushed, high-pressure loan requests. Regular fraud prevention training helps employees stay alert and aligned with the organization’s risk management protocols.  57% of financial institutions reported direct fraud losses exceeding $500,000 in the past year, with 25% exceeding $1 million.1 Consumers reported losing more than $12.5 billion to fraud in 2024, which represents a 25% increase over the prior year.2 In addition, robust internal controls and auditing mechanisms are critical in prevention. Organizations should regularly audit loan origination processes and investigate unusual approval patterns to detect insider fraud or systemic vulnerabilities.  Finally, consumer education is a vital, often overlooked, aspect of combating loan fraud. Lenders should provide resources to help customers understand the risks of identity theft, encourage them to monitor their credit reports regularly, and empower them to report any suspicious activity. A well-informed customer base can be a valuable early warning system for fraud.  With digital lending becoming the norm, preventing lending fraud means staying ahead of increasingly tech-savvy fraudsters. Leveraging data, technology, and education together builds a stronger, more resilient fraud defense framework.  Lending fraud + Experian – How we can help  With access to the industry’s most advanced fraud detection and identity verification tools, partnering with us gives you a potent edge in combating lending fraud. As a global leader in data, analytics, and technology, our comprehensive and accurate sets of consumer information enable you to spot risks that might be invisible through conventional means. Our approach combines rich data insights with powerful machine learning algorithms, delivering fraud prevention tools that are intelligent, scalable, and highly adaptive.  Our fraud detection technologies are designed to protect every stage of the lending lifecycle. From real-time identity verification and multi-factor authentication solutions to behavioral biometrics and device intelligence, so you can detect synthetic identities, manipulated applications, and other forms of loan fraud before they lead to financial loss.  In an era where trust is currency, partnering with us doesn’t just help protect against lending fraud — it enhances your reputation as a secure, responsible lender. You gain the confidence of your customers by providing safe, streamlined lending experiences while meeting compliance requirements and reducing operational risk. With us, you’re not just reacting to fraud—you’re anticipating it, preventing it, and confidently growing your business.  Learn more 1State of Fraud Benchmark Report. Alloy. (2024). 2New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024. Federal Trade Commission. (2025, March 10). 

In today's fast-paced financial landscape, consumer expectations are higher than ever. Financial institutions must rethink their strategies to stay ahead of rising interest rates, intense competition, and the need to innovate constantly. To thrive, it’s not just about offering the best rates—it's about building deeper, more meaningful relationships with customers and delivering personalized, proactive value that drives loyalty and growth.

In today’s digital landscape, where data breaches and cyberattacks are rampant, businesses face increasing security challenges. One of the most prevalent threats is credential stuffing—a cyberattack in which malicious actors use stolen username and password combinations to gain unauthorized access to user accounts. As more personal and financial data gets leaked or sold on the dark web, these attacks become more sophisticated, and the consequences for businesses and consumers alike can be devastating.But there are ways to proactively fight credential stuffing attacks and protect your organization and customers. Solutions like our identity protection services and behavioral analytics capabilities powered by NeuroID, a part of Experian, are helping businesses prevent fraud and ensure a safer user experience. What is credential stuffing? Credential stuffing is based on the simple premise that many people reuse the same login credentials across multiple sites and platforms. Once cybercriminals can access a data breach, they can try these stolen usernames and passwords across many other sites, hoping that users have reused the same credentials elsewhere. This form of attack is highly automated, leveraging botnets to test vast numbers of combinations in a short amount of time. If an attacker succeeds, they can steal sensitive information, access financial accounts, or carry out fraudulent activities. While these attacks are not new, they have become more effective with the proliferation of stolen data from breaches and the increased use of automated tools. Traditional security methods—such as requiring complex passwords or multi-factor authentication (MFA)—are useful but not enough to prevent credential stuffing fully. How we can help protect against credential stuffing We offer comprehensive fraud prevention tools and multi-factor authentication solutions to help you identify and mitigate credential stuffing threats. We use advanced identity verification and fraud detection technology to help businesses assess and authenticate user identities in real-time. Our platform integrates with existing authentication and risk management solutions to provide layered protection against credential stuffing, phishing attacks, and other forms of identity-based fraud. Another key element in our offering is behavioral analytics, which goes beyond traditional methods of fraud detection by focusing on users' data entry patterns and interactions. NeuroID and Experian partner to combat credential stuffing We recently acquired NeuroID, a company specializing in behavioral analytics for fraud detection, to take the Experian digital identity and fraud platform to the next level.  Advanced behavioral analytics is a game-changer for preventing credential-stuffing attacks. While biometrics track characteristics, behavioral analytics track distinct actions. For example, with behavioral analytics, every time a person inputs information, clicks in a box, edits a field, and even hovers over something before clicking on it or adding the information to it, those actions are tracked. However, unlike biometrics, this data isn’t used to connect to a single identity. Instead, it’s information businesses can use to learn more about the experience and the intentions of someone on the site. NeuroID and Experian’s paired fraud detection capabilities offer several distinct advantages in preventing credential stuffing attacks: Real-time threat detection: Analyze thousands of behavioral signals in real-time to detect user behavior that suggests bots, fraud rings, credential stuffing attempts, or any number of other cybercriminal attack strategies.  Fraud risk scoring: Based on behavioral patterns, assign a fraud risk score to each user session. High-risk sessions can trigger additional authentication steps, such as CAPTCHA or step-up authentication, helping to stop credential stuffing before it occurs. Invisible to the user: Unlike traditional authentication methods, behavioral analytics work seamlessly in the background. Users do not need to take extra steps—such as answering additional security questions or entering one-time passwords. Adaptive and self-learning: As users interact with your website or app, our system continuously adapts to their unique behavior patterns. Over time, the system becomes even more effective at distinguishing between legitimate and malicious users without collecting any personally identifiable information (PII). Why behavioral data is critical in combating credential stuffing Credential stuffing attacks rely on the ability to mimic legitimate login attempts using stolen credentials. Behavioral analytics, however, can spot the subtle differences between human and bot behavior, even if the attacker has the correct credentials. By integrating behavioral analytics, you can: Prevent automated attacks: Bots often interact with websites in unnatural ways—speeding through form fields, using erratic mouse movements, or attempting logins from unusual or spoofed geographic locations. Behavioral analytics can flag these behaviors before an account is compromised. Detect account takeovers early: If a legitimate user’s account is taken over, behavioral analytics can detect the change in interactions. By monitoring behavior, businesses can detect account takeover attempts much earlier than traditional methods. Lower false positive rates: Traditional fraud prevention tools often rely on rigid rule-based systems that can block legitimate users, especially if their login patterns slightly differ from the norm. On the other hand, behavioral analytics analyzes a user's real-time behavioral data without relying on traditional static data such as passwords or personal information. This minimizes unnecessary flags on legitimate customers (while still detecting suspicious activity). Improve customer experience: Since behavioral analytics is invisible to users and requires no extra friction (like answering security questions), the login and transaction verification process is much smoother. Customers are not inconvenienced, and businesses can reduce the risk of fraud without annoying their users. The future of credential stuffing prevention Credential stuffing is a growing threat in today’s interconnected world, but with the right solutions, businesses can significantly reduce the risk of these attacks. By integrating our fraud prevention technologies and behavioral analytics capabilities, you can stay ahead of the curve in securing user identities and preventing unauthorized access. The key benefits of combining traditional identity verification methods with behavioral analytics are higher detection rates, reduced friction for legitimate users, and an enhanced user experience overall. In an era of increasingly sophisticated cybercrime, using data-driven behavioral insights to detect user riskiness is no longer just a luxury—it’s a necessity. Learn more Watch webinar

The open banking revolution is transforming the financial services landscape, offering banks and financial institutions unprecedented access to consumer-permissioned data. However, during our recent webinar, “Navigating Open Banking: Strategies for Banks and Financial Institutions,” over 78% of attendees stated that they do not currently have an open banking strategy in place. This highlights a significant gap in the industry. By tapping into consumer-permissioned data, you can develop more personalized products, streamline credit decisioning, and improve overall customer engagement. With the right strategies, open banking offers a pathway to growth, innovation, and enhanced customer experiences. Here’s a snippet from the webinar’s Q&A session with Ashley Knight, Senior Vice President of Product Management, who shared her perspective on open banking trends and opportunities. Q: What specific analytic skill is the most important when working on open banking data?A: The ability to parse and transform raw data, a deep understanding of data mining, experience in credit risk, and general modeling skills to improve underwriting. Q: What lessons did the U.S. learn from the experience of other countries that implemented open banking? A: The use cases are common globally; typical uses of open banking data include second-chance underwriting to help score more consumers and customer management, which involves assessing cashflow data to leverage on an existing portfolio (first-party data). This can be used in various ways, such as cross-sell, up-sell, credit line increase, and growing/retaining deposits. Q: Does Experian have access to all a consumer’s bank accounts in cases where the consumer has multiple accounts?A: Data access is always driven by consumer permission unless the organization owns this data (i.e., first-party data). Where first-party data is unavailable, we collect it through clients or lenders who send it to us directly, having gained the proper consent. Yes, we can intake data from multiple accounts and provide a categorization and attribute calculation. Q: Where does the cashflow data come from? Is it only credit card spending?A: It includes all spending data from bank accounts, checking accounts, credit cards, savings, debit cards, etc. All of this can be categorized, and we can calculate attributes and/or scores based on that data. Q: What is the coverage of Experian’s cashflow data, and how is it distributed across risk bands?A: Cashflow data moves through Experian directly from consumer permissioning for B2B use cases or from institutions with first-party data. We perform analytics and calculate attributes on that portfolio. Don’t miss the chance to learn from our industry leaders on how to navigate the complexities of open banking. Whether you are a seasoned professional or just starting to explore its potential, this webinar will equip you with the knowledge you need to stay ahead. Watch on-demand recording Learn more Meet our expert Ashley Knight, Senior VP of Product Management, Experian Ashley leads our product management team focusing on alternative data, scores, and open banking. She fosters innovation and drives financial inclusion by using new data, such as cash flow, analytics, and Experian’s deep expertise in credit.

Effective collection strategies are critical for the financial health of credit unions. Unlike traditional banks, credit unions often emphasize member relationships and community values, making the collection process more tactful. Crafting a strategy that balances the need for financial stability with member-centric values is essential.  Here’s a step-by-step guide on how to create an effective credit union collection strategy. 1. Understand your members The foundation of an effective credit union collection strategy is understanding your members. Credit unions often serve specific communities or groups, and members may face unique financial challenges. By analyzing member demographics, financial behavior, and common reasons for delinquency, you can tailor your approach to be more vigilant and effective. Segment members: Group members based on factors like loan type, payment history, and financial behavior. This allows for targeted communications and outreach strategies. Member communication preferences: Determine how your members prefer to be contacted—whether by phone, email, or in person. This can increase engagement and responsiveness. 2. Prioritize compliance Compliance with regulations is non-negotiable in the collections process. Ensure that your strategy adheres to all relevant laws and guidelines. Fair Debt Collection Practices Act (FDCPA): Ensure that your team is fully trained on the FDCPA and that your practices comply with its requirements. State and local regulations: Be aware of any state or local regulations that may impact your collections process. This could include restrictions on contact methods or times. Internal audits: Regularly conduct internal audits to ensure compliance and identify any areas of risk. 3. Leverage technology for efficiency Technology can streamline the collection process, making it more efficient and a better member experience. Automated reminders: Use automated systems to send reminders before and after payment due dates. This reduces the likelihood of missed payments due to forgetfulness. Data analytics: Use data analytics to identify trends in member behavior, establish a collections prioritization strategy, and predict potential delinquencies. This allows your team to be proactive rather than reactive. Digital communication channels: Implement digital communication options, such as text messages or chatbots to make it easier for members to interact with the credit union. 4. Establish clear communication protocols Early and frequent communication is key to preventing delinquency and managing it when it occurs. Create clear protocols for member communication that prioritize empathy and treatment plans over demands. Early intervention: Reach out to members as soon as they miss a payment. Early intervention can prevent minor issues from escalating. Consistent communication: Ensure that your communication is consistent across all channels. Whether a member receives a call, an email, or a letter, the message should be clear and aligned with the credit union’s values. Human understanding: Train your collections team to use a compassionate tone. Members are more likely to respond positively when they feel understood and respected. 5. Offer flexible payment solutions Flexibility is crucial when working with members who are struggling financially. Offering a range of payment solutions can help members stay on track and reduce the likelihood of default. Customized treatment plans: Offer customizable payment plans that fit the member’s financial situation. This could include lower payments over a longer term or temporary payment deferrals. Loan modifications: In some cases, modifying the terms of the loan—such as extending the repayment period or lowering the interest rate—may be necessary to help the member succeed. Debt consolidation options: If a member has multiple loans, consider offering debt consolidation to simplify their payments and reduce their overall financial burden. 6. Train your collection team Your collection team is the frontline of your strategy. Providing them with the right training and tools is essential for success. Ongoing training: Regularly update your team on the latest regulations, best practices, and communication techniques. This keeps them informed and prepared to handle various situations. Better decision making: Empower your team to make decisions that align with the credit union’s values. This could include offering payment extensions or waiving late fees in certain situations. Regular support: Working in collections can be complex. Provide resources and support to help your team manage stress and maintain a positive attitude. 7. Monitor and adjust your strategy A successful credit union collection strategy is dynamic. Regularly monitor its performance and adjust as needed. Key performance indicators (KPIs): Track KPIs such as delinquency rates, recovery rates, roll-rates and member satisfaction to gauge the effectiveness of your strategy. Member feedback: Survey members who have gone through the collections process. Their insights can help you identify areas for improvement. Continuous improvement: Use data and feedback to continuously refine your strategy. What worked last year may not be as effective today, so staying adaptable is key. Creating an effective credit union collections strategy requires a balance of empathy, effective communication, and compliance. By understanding your members, communicating clearly, offering flexible solutions, leveraging technology, and continuously improving your approach, you can develop a strategy that not only reduces delinquency but also strengthens member relationships. In today’s fiercely competitive landscape, where efficiency and efficacy stand paramount, working with the right partner equipped with innovative credit union solutions can dramatically transform your outcomes. Choosing us for your debt collection needs signifies an investment in premier analytics, advanced debt recovery tools, and unmatched support.  Learn more Watch credit union collection chat This article includes content created by an AI language model and is intended to provide general information.

With the noticeable uptick in delinquencies, credit unions face more significant hurdles in effectively managing overdue accounts. In this challenging financial landscape, it’s imperative that you refine your account management processes to remain competitive, preserve the well-being of your members, assure operational efficiency, and increase profitability.  Implementing efficient collection approaches not only improves loss rates but also helps with member retention, which is the backbone of your success. Grab a cup of coffee and join our experts on August 22 @ 1:00 p.m. ET/ 10:00 a.m. PT, for an engaging conversation on credit union collection trends and successful account management strategies. Highlights include: Current landscape: Gain valuable insight and understanding into the current debt collection environment for credit unions. Navigating challenges: Discover effective tips and strategies to tackle obstacles in your business, improve loss rates, and enhance member retention. Real-time Q&A: Participate in a live Q&A session where our experts will address your questions. Watch on-demand