Who are the most loyal vehicle consumers?

February 2, 2017 by James Maguire

When it comes to buying a vehicle, we found that consumers who owned a Certified Pre-Owned (CPO) used vehicle are most loyal to the original vehicle manufacturer — to the tune of 75% — when purchasing another CPO used vehicle. Consumer buying patterns show that the loyalty rate to the manufacturer is also high when:

  • Moving from a new vehicle to another new vehicle (60.9%).
  • Switching from a CPO used vehicle to a new vehicle (54.1%).

By understanding loyalty rates and other key market trends, manufacturers, dealers and resellers can make smarter decisions that create more opportunities for themselves and in-market consumers.

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