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Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

May 18, 2022 by Kirsten Von Busch

With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...

May 9, 2022 by Kelly Lawson

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

May 3, 2022 by Kirsten Von Busch

We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to...

May 2, 2022 by Kelly Lawson

Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...

April 6, 2022 by Kirsten Von Busch

The State of the Automotive Finance Market: Q4 2021 report broke down alternative fuel financing trends—specifically how electric vehicle (EV) financing doubled y... March 31, 2022 by Melinda Zabritski

We recently collaborated with our integration partner, TrueCar, to analyze vehicle history data’s impact on online listings. We analyzed millions of records over months...

March 15, 2022 by Kirsten Von Busch

The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...

March 10, 2022 by Kelly Lawson

At Experian, we like to share success stories with automotive professionals—especially when it relates to one of our solutions—AutoCheck! Below is a case study...

February 23, 2022 by Kirsten Von Busch

It’s that time of year. All my tax documents are rolling in and I know I need to start working on my taxes. Like...

February 22, 2022 by Kirsten Von Busch

While many view Millennials and Gen Z through the same lens, savvy automotive marketers are adjusting their strategies to capture the market of this......

February 16, 2022 by Amy Hughes

We conducted a study of thousands of online listings to better understand what details are crucial for VDPs, which Kirsten Von Busch will be...

February 14, 2022 by Kirsten Von Busch

Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...

January 11, 2022 by Kelly Lawson

According to Experian’s State of Automotive Finance Market: Q3 2021 report, leasing comprised 24.03% of new vehicle financing in Q3 2...

January 11, 2022 by Melinda Zabritski

As we head into 2022 there continues to be heightened interest in auto auctions. Experian has observed a little cooling in auction activity in...

January 10, 2022 by Kirsten Von Busch