Data Quality
Putting customers at the center of your credit marketing strategy is key to achieving higher response rates and building long-term relationships. To do this,...
Financial institutions have gone through a whirlwind in the last few years, with the pandemic forcing many to undergo digital transformations. More recently, rising...
Advances in analytics and modeling are making credit risk decisioning more efficient and precise. And while businesses may face challenges in developing and deploying...
With consumers having more credit options than ever before, it’s imperative for lenders to get their message in front of ideal customers at the...
Whether your goal is to gain new business or create cross-sell opportunities, being proactive in your credit marketing approach can help drive higher response...
Earlier this year, I explored the potential impact of the end of the current Public Health Emergency (PHE). The U.S. federal government has been...
As marketers, we know that more knowledge enables us to be targeted and relevant. But to target more accurately and create a better customer...
From desktops and laptops to smartphones and tablets, consumers leverage multiple devices when engaging with businesses. For financial institutions, it’s important to identify and...
Until recently, lenders primarily used traditional data, or the data contained in Experian’s and other credit bureaus’ core credit files, for their lending-related decisions....
Mortgage lenders are no stranger to income and employment verification. Leveraging a third-party solution provider for automated verifications is a standard practice in mortgage...
From awarding bonus points on food delivery purchases to incorporating social media into their marketing efforts, credit card issuers have leveled up their acquisition...
Many financial institutions have made inclusion a strategic priority to expand their reach and help more U.S. consumers access affordable financial services. To drive...
As more consumers apply for credit and increase their spending1, lenders and financial institutions have an opportunity to expand their portfolios and improve profitability....
The Buy Now, Pay Later (BNPL) space has grown massively over the last few years, in large part due to the sharp increase in...
The statistics certainly tell a concerning story about fraudulent lease applications in the rental industry. In a survey of property management professionals by Entrata,...