Data Quality

Interesting things we learned about data quality in 2016. Our data quality report found some concerning statistics about companies and their data quality.

Businesses believe that 23% of their customer or prospect data is inaccurate.

Organizations are beginning to use data to optimize or improve nearly every aspect of their organization. Make your data quality business case.

A recent Experian study on data insights found that 83% of chief information officers see data as a valuable asset that is not being fully exploited within their organization, resulting in the need for more organizations to appoint a dedicated chief data officer (CDO).

Data migrations are very common in today’s business environment. A recent Experian Data Quality study found that while 91% of businesses engage in data migrations, 85% encounter significant challenges.

Data quality continues to be a challenge for many organizations.

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing so.

Data quality continues to be a challenge for many organizations as they look to improve efficiency and customer interaction.

Data quality should be a priority for retailers at any time of the year, but even more so as the holiday season approaches. According to recent research from Experian, organizations feel that, on average, 25 percent of their data is inaccurate and 12 percent of departmental budgets are wasted due to inaccuracies in contact data. During the 2013 holiday season, consumer spending is expected to increase by at least 11 percent. Retailers need to improve data quality early on in order to ensure that relevant holiday offers reach consumers and to take advantage of the expected increase in consumer spending. View our recent Webinar: Unique insights on consumer credit trends and the impact of consumer behavior on the economic recovery Source: View our data quality infographic: ’Twas the month before the holidays

Experian® QAS®, a leading provider of address verification software and services, recently released a new benchmark report on the data quality practices of top online retailers. The report revealed that 72 percent of the top 100 retailers are using some form of address verification during online checkout. This third annual benchmark report enables retailers to compare their online verification practices to those of industry leaders and provides tips for accurately capturing email addresses, a continuously growing data point for retailers. To find out how online retailers are utilizing contact data verification, download the complimentary report 2012 Address Verification Benchmark Report: The Top 100 Online Retailers. Source: Press release: Experian QAS Study Reveals Prevalence of Real-Time Address Verification Increasing Among Top Online Retailers.