Study highlights top reasons for email personalization

September 29, 2014 by Carrie Janot

According to a recent Experian Data Quality study, three out of four organizations personalize their marketing messages or are in the process of doing so.

Of those who personalize marketing content, 85 percent do so to improve customer engagement, while 67 percent do so to increase revenue. Other reasons cited for personalization include cross-sell/up-sell, increased relevancy of loyalty offers and improved customer prioritization.

The results emphasize the importance of creating a personal marketing message that keys in on a customer’s needs and wants based on valid customer insight.

Target the right customer with the right offer at the right time

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