A centralized approach to data quality

Published: April 22, 2015 by Carrie Janot

Data quality continues to be a challenge for many organizations. A recent Experian Data Quality study found that the majority of organizations have failed to optimize their data-management strategy, resulting in poor customer insight and wasted revenue. The study also found the following:

  • U.S. organizations believe that, on average, 32 percent of their data is inaccurate
  • Companies that have enjoyed a significant increase in profits in the past 12 months manage their data quality in a centralized way, under a single executive
  • Eighty-four percent of companies plan to invest in additional data-quality technology in the next 12 months

In addition to implementing a centralized data-quality strategy, organizations need to invest in technology and people who can implement the right structure and champion data across the business.

Create your ideal data quality strategy

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