For years, organizations have used data to improve operational efficiencies and cost savings. Now they are beginning to use data to optimize or improve nearly every aspect of their organization. When justifying the return on investment for managing data quality, consider these findings from a recent Experian Data Quality survey of U.S. organizations:
- 23% of customer data is believed to be inaccurate
- 75% think inaccurate data is undermining their ability to provide an excellent customer experience
- 79% say it is difficult to predict when and where the next data challenge will arise
- 77% believe data management is driven by multiple stakeholders in their organization rather than by a single data specialist
>>Download: The 2016 global data management benchmark report
