All posts by Trish Radaj

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In honor of all the marketers who have been frantically creating and activating audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this...

November 21, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

October 13, 2022 by Kirsten Von Busch

Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

September 23, 2022 by Kirsten Von Busch

The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...

September 22, 2022 by Kelly Lawson

To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...

August 30, 2022 by Kelly Lawson

I love the random “National” holidays that are popping up. Did you know we recently celebrated National Chocolate Chip Cookie Day? It’s no 4th...

August 29, 2022 by Kirsten Von Busch

As competition for used vehicles remains fierce, dealers must make quick decisions on whether to acquire a potential vehicle—or someone else will. Whether you...

July 11, 2022 by Kelly Lawson

Last month my blog discussed how Building the Perfect Audience is Like Building the Perfect Burger! It was National Hamburger Month, so it seemed...

June 21, 2022 by Kirsten Von Busch

When acquiring inventory for your used lot, using AutoCheck Vehicle History Reports is like an ‘insurance’ policy! As the industrial-strength vehicle history report, AutoCheck...

June 13, 2022 by Kelly Lawson

We are thrilled to introduce a new quarterly series, Automotive Consumer Trends & Analysis. For years, Experian has been delivering automotive insights in our...

May 19, 2022 by Kirsten Von Busch

Today’s OEM marketers, agencies and large dealer groups are under tremendous pressure to connect with consumers across multiple marketing channels. Finding a wide variety...

May 18, 2022 by Kirsten Von Busch

With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...

May 9, 2022 by Kelly Lawson

As I reflect on the past two years and think about how the pandemic impacted the automotive industry, I realized that although it was...

May 3, 2022 by Kirsten Von Busch

We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to...

May 2, 2022 by Kelly Lawson

Easily access an Open Recall Report for all your listed inventory whenever you need it and as often as you like. Run the report...

April 6, 2022 by Kirsten Von Busch