All posts by Trish Radaj

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Lemon vehicle history is a serious issue that can have a significant impact on the automotive industry. Buying a vehicle that is branded as...

November 14, 2023 by Kirsten Von Busch

Experian Automotive has updated our Electric Vehicles 2022 Year-in-Review Infographic Report with new 2023 Half-Year insights. In the previous report, we shared that over...

November 1, 2023 by Kirsten Von Busch

The 2023 hurricane season is upon us. This year, over 21 named storms were predicted for this year, and we have already seen storms...

October 16, 2023 by Kirsten Von Busch

We already know over 286 million cars and light-duty trucks are in operation in the United States and that 4 out of 10 of...

August 7, 2023 by Kirsten Von Busch

A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...

May 9, 2023 by Kelly Lawson

Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...

April 7, 2023 by Kelly Lawson

Experian Automotive has just released electric vehicle data insights in our 2022 Electric Vehicle Year In Review...

March 23, 2023 by Kirsten Von Busch

In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history...

February 15, 2023 by Kelly Lawson

In the last decade, electric vehicle registrations have increased by 3,600%, and the demand for alternative fuel vehicles continues to soar. Manufacturers are rapidly...

January 24, 2023 by Trish Radaj

Strategic automotive marketing and measurement are getting more complicated with the increase in consumer channels and devices. This makes it harder for marketers to...

January 9, 2023 by Kirsten Von Busch

In honor of all the marketers who frantically created and activated audiences for Cyber Five sales (Thanksgiving Day through Cyber Monday), this blog announcing...

November 21, 2022 by Kirsten Von Busch

When your marketing strategies don’t go as planned, don’t you wish you could have taken a “mulligan?” In today’s marketing world, it’s normal and...

October 13, 2022 by Kirsten Von Busch

Did you know that GenX had the most Hybrid owners migrate to Electric Vehicles in 2021? And believe it or not, the next group...

September 23, 2022 by Kirsten Von Busch

The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...

September 22, 2022 by Kelly Lawson

To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...

August 30, 2022 by Kelly Lawson

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