All posts by Trish Radaj

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Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...

January 11, 2022 by Kelly Lawson

As we head into 2022 there continues to be heightened interest in auto auctions. Experian has observed a little cooling in auction activity in...

January 10, 2022 by Kirsten Von Busch

Successful salespeople know that their busiest time is never when they are selling a lot of cars. They are way busier when they are...

December 21, 2021 by Kelly Lawson

There are over 280M cars and light duty trucks on the road and over 25% have at least one open recall. Do you know...

December 21, 2021 by Kirsten Von Busch

While dealers wait out the chip shortage, many are looking for new revenue streams and creative ways to maintain profit levels. Dealers understand that...

November 17, 2021 by Kelly Lawson

As more consumers turn to the internet to research and purchase preowned vehicles, dealers have focused marketing efforts to the online marketplace to get...

November 1, 2021 by Kirsten Von Busch

Although 2021’s continued focus is Americans learning to co-exist with COVID-19, automotive manufacturers and dealers will likely remember 2021 as the year of the...

October 15, 2021 by Kelly Lawson