Kelly Lawson has more than a decade of experience in automotive marketing. From DMS integration to CRM utilization, Kelly has worked directly with hundreds of dealers across the country to improve their year over year sales. This experience, combined with responsibilities in product management, give her a unique perspective of the industry. Prior to joining Experian Automotive as a Product Marketing Manager, Kelly held various positions in automotive software & marketing, including software release management, product marketing, and sales operations. Kelly graduated from Purdue University in West Lafayette, Indiana.

--Kelly Lawson

All posts by Kelly Lawson

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Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...

January 11, 2022 by Kelly Lawson

Successful salespeople know that their busiest time is never when they are selling a lot of cars. They are way busier when they are...

December 21, 2021 by Kelly Lawson

While dealers wait out the chip shortage, many are looking for new revenue streams and creative ways to maintain profit levels. Dealers understand that...

November 17, 2021 by Kelly Lawson

Although 2021’s continued focus is Americans learning to co-exist with COVID-19, automotive manufacturers and dealers will likely remember 2021 as the year of the...

October 15, 2021 by Kelly Lawson

When we look at how automotive manufacturers and dealers have marketed vehicles over the last few decades, we can see how through every decade,...

October 5, 2021 by Kelly Lawson

I woke up early this morning to get my run in on the treadmill before starting my day. As I listened to music on...

August 9, 2021 by Kelly Lawson