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Kelly Lawson has more than a decade of experience in automotive marketing. From DMS integration to CRM utilization, Kelly has worked directly with hundreds of dealers across the country to improve their year over year sales. This experience, combined with responsibilities in product management, give her a unique perspective of the industry. Prior to joining Experian Automotive as a Product Marketing Manager, Kelly held various positions in automotive software & marketing, including software release management, product marketing, and sales operations. Kelly graduated from Purdue University in West Lafayette, Indiana.

-- Kelly Lawson

All posts by Kelly Lawson

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For car dealers, the holy grail isn’t a flashy sports car or a top-selling SUV. It’s a simple whisper: “I’m thinking about getting a...

Published: July 9, 2024 by Kelly Lawson

For auto dealerships, the roar of engines and the clink of deals used to be the only sounds associated with financial risk. But in...

Published: April 30, 2024 by Kelly Lawson

Auto dealerships may sell dreams of open roads and freedom, but unfortunately, they also attract a different kind of customer: the identity thief. With...

Published: February 2, 2024 by Kelly Lawson

The deprecation of third-party cookies is one of the biggest changes to the automotive digital marketing landscape in recent years. Third-party cookies have long...

Published: September 28, 2023 by Kelly Lawson

A funnel describes marketing and sales opportunities because it is the widest at the top and narrowest at the bottom. This is an accurate...

Published: May 9, 2023 by Kelly Lawson

Dealers are always looking for reasons to connect with consumers. From back-to-school or graduation specials to holiday offers, dealers leverage seasonal and routine aspects...

Published: April 7, 2023 by Kelly Lawson

In our continued efforts to make vehicle information and insights quick and easy to read for auto dealers, we’ve redesigned our AutoCheck vehicle history...

Published: February 15, 2023 by Kelly Lawson

The AutoCheck FREE Flood Risk Check site has been updated with data from Kentucky, Colorado, Texas, and Missouri floods New cars continue to be...

Published: September 22, 2022 by Kelly Lawson

To help your marketing dollars go further in 2022, developing multichannel strategies that more efficiently incorporate both traditional and online consumer audiences is key...

Published: August 30, 2022 by Kelly Lawson

As competition for used vehicles remains fierce, dealers must make quick decisions on whether to acquire a potential vehicle—or someone else will. Whether you...

Published: July 11, 2022 by Kelly Lawson

When acquiring inventory for your used lot, using AutoCheck Vehicle History Reports is like an ‘insurance’ policy! As the industrial-strength vehicle history report, AutoCheck...

Published: June 13, 2022 by Kelly Lawson

With used vehicle sales up 13% from 2020 to 2021, and auction volumes at historic lows, obtaining vehicles directly from consumers offers an opportunity...

Published: May 9, 2022 by Kelly Lawson

We’ve listened to user requests and created a mobile app that offers a quick and simple way to scan (or enter) a VIN to...

Published: May 2, 2022 by Kelly Lawson

The automotive marketing world has benefited from cookie-based information to help identify and reach consumers in the market for a vehicle. Now that cookies...

Published: March 10, 2022 by Kelly Lawson

Creating a consumer experience where a customer receives a series of relevant and timely content is the goal of omnichannel marketing. OEM marketers work...

Published: January 11, 2022 by Kelly Lawson

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