Kelly Lawson has more than a decade of experience in automotive marketing. From DMS integration to CRM utilization, Kelly has worked directly with hundreds of dealers across the country to improve their year over year sales. This experience, combined with responsibilities in product management, give her a unique perspective of the industry. Prior to joining Experian Automotive as a Product Marketing Manager, Kelly held various positions in automotive software & marketing, including software release management, product marketing, and sales operations. Kelly graduated from Purdue University in West Lafayette, Indiana.