Automotive Consumer Trends Report
Insights into vehicle segments and associated consumers
Experian's Automotive Consumer Trend Report: Q4 2024
Q4 Segment Analysis: What cars are on the road and who is buying them?
We take complex market data and break it down into actionable insights you can use in your business. Each quarter we will focus on a specific vehicle segment and the associated consumer to provide a unique market analysis.
Key insights include:
- Who are these customers?
- What are they driving?
- How can you best market to them?
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