Auto Marketing for Ad Agencies and Media Groups
Drive the best results for your clients
While agency marketing and media placement has become more complicated over recent years, there are ways to use today’s advancements in data solutions to make the process easier and more effective. Whether you are working on behalf of an OEM or dealers, it’s important to understand available data solutions that allow for more precise, strategic auto marketing campaigns.
At Experian Automotive, we’ve spent years compiling the best data-driven marketing solutions uniquely focused on the automotive market. We call these solutions the Experian Marketing Engine™ (EME).
The Experian Marketing Engine for dealers helps agencies create effective audiences and develop messages that resonate using automotive data insights to deploy effective, measurable strategies unique to a client’s Designated Market Area (DMA®)*.
*DMA is a registered service mark of the Nielsen Company.
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Using Data Insights to Drive Measurable OEM Marketing Strategies
Helping Marketers Deliver Personalized Communications for Life
Understand your customer before choosing your audience
Automotive audience choices are key to ever-changing strategies