Customer segmentation by category: Demographics, geographics, and more
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Advanced TV and identity: A holistic approach
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Increase healthcare equity with the social determinants of health
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The data sharing era. What it means for you
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Hedged gardens: The future of advertising
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With many businesses — perhaps yours included — the product or service offering can become complex or broad-reaching enough that it no longer makes...
Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...
Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....
Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...
As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...
We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...
While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...
Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...
Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...