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Auto marketers: It’s time to pay attention to Gen Z...
What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...
Podcast: Chico’s FAS shares how their relationship wit...
During June’s CRMC 2019 event in Chicago, I had a chance to sit down with Dan Thorpe, analytics leader at Chico’s FAS to discuss...
The secret sauce of retailers: Using data to compete i...
Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...
So much data—so little time (3 ways to maximize consum...
According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...
Data-driven marketing for credit unions...
There are more choices than ever when it comes to banking and lending. In fact, according to the FDIC, there are nearly 5,000 banks...
It’s time for ad buying to evolve...
For as long as the ad buying process has existed, most brands and agencies have put an emphasis on the channel – meaning there...
Plan your Advertising Week session schedule now...
Can you believe it…Advertising Week 2019 is already right around the corner (Sept. 23-26)! As always, there is no shortage of breakout sessions, so...
Guest Post: ‘Tis (always) the season for audienc...
As summer fades, and back-to-school season approaches, marketers are gearing up for another campaign cycle. It’s a process that repeats itself annually, but we...
3 Myths about auto marketing, debunked...
Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...