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Demographic segmentation in marketing Demographic segmentation in marketing is a type of consumer segmentation that involves grouping consumers based on shared demographic characteristics to...
Client Hints are replacing User-Agents In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The...
Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...
Experian kicks off the AdTech year at CES What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...
Tap into our collaboration with ARF’s DASH study for one-of-a-kind TV audiences Understanding the importance of aligning campaigns with the media usage habits of consumers,...
2022 was a year of adjustment. Consumers adjusted to a post-pandemic world and returned to pre-pandemic shopping behaviors. Consumers adjusted their budgets as the price...
How identity resolution maximizes the use of your customer data The “unified consumer view,” also known as the “360-degree” or “connected customer view,” is...
With many businesses — perhaps yours included — the product or service offering can become complex or broad-reaching enough that it no longer makes...
Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...