Experian launches innovative new Geo-Indexed audiences
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Are walled gardens in 2024 still a marketing challenge?
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Navigating a cookieless future: Supply-side think tank recap
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Experian’s Graph adds support for Unified I.D. 2.0 (UID2)
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Your guide to targeting New Year’s resolution audiences in 2024
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Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...
Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge according to industry...
A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met to...
Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity...
It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...
Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure...
We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...
Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...
Bridging disparate data in a fragmented world In today’s world, consumers engage with brands across multiple platforms, including social media, online marketplaces, in-store experiences,...