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How identity resolution maximizes the use of your customer data The “unified consumer view,” also known as the “360-degree” or “connected customer view,” is...

December 8, 2022 by Experian Marketing Services

With many businesses — perhaps yours included — the product or service offering can become complex or broad-reaching enough that it no longer makes...

November 21, 2022 by Experian Marketing Services

Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...

October 31, 2022 by Experian Marketing Services

Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....

October 17, 2022 by Experian Marketing Services

Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...

October 11, 2022 by Experian Marketing Services

As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...

September 19, 2022 by Experian Marketing Services

We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

September 6, 2022 by Experian Marketing Services

While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...

August 23, 2022 by Experian Marketing Services

Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...

August 9, 2022 by Experian Marketing Services