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As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...

September 19, 2022 by Experian Marketing Services

We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

September 6, 2022 by Experian Marketing Services

While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...

August 23, 2022 by Experian Marketing Services

Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...

August 9, 2022 by Experian Marketing Services

Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...

May 4, 2022 by Experian Marketing Services

Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...

September 16, 2021 by Scott Kozub, VP of Product Marketing

It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer packaged goods (CPG) marketing faces...

August 17, 2021 by Steve Zimmerman, Director of Custom Analytics, Abby Mroczenski-Hanus, Statistics Analyst Expert

Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

July 8, 2021 by Michael Richardson, Manager of Analytical Delivery