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A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...
Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....
The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...
In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...
Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...
Psychographic segmentation in marketing Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...
Demographic segmentation in marketing Demographic segmentation in marketing is a type of consumer segmentation that involves grouping consumers based on shared demographic characteristics to...
Client Hints are replacing User-Agents In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The...
Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two AdTech information security certifications that should be part...