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Introducing our New Director of Innovation...
Experian Marketing Services is thrilled to announce we have a new Director of Innovation, Sunaina Chaudhary. An entrepreneurial product professional with an extensive track...
Making a connection through identity resolution...
As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...
Experian is helping marketers gain a more complete und...
Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...
The ebb & flow of those New Year’s gym resolution...
The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...
Time to think about next year’s strategy for the Big G...
This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...
Propelling Marketing into the Future at Vision 2020...
The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...
Introducing Generation Z: Developing a marketing strat...
Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...
How financial institutions and brands can use data to ...
Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...
Segmentation: A homeowner is more than just a homeowne...
When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...