Latest Post

Loading...

Build customer segments to improve targeting Customer segmentation divides consumers into groups based on shared characteristics, behaviors, and needs. When you understand what consumers...

March 28, 2023 by Experian Marketing Services

A successful back-to-school campaign strategy starts with identifying the key audience segments to target. Over half of all searches related to back-to-school happen within...

March 21, 2023 by Experian Marketing Services

Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....

March 14, 2023 by Experian Marketing Services

The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...

March 7, 2023 by Experian Marketing Services

In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...

March 2, 2023 by Experian Marketing Services

Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...

February 28, 2023 by Experian Marketing Services

Psychographic segmentation in marketing Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...

February 14, 2023 by Experian Marketing Services

Demographic segmentation in marketing Demographic segmentation in marketing is a type of consumer segmentation that involves grouping consumers based on shared demographic characteristics to...

February 7, 2023 by Experian Marketing Services

Client Hints are replacing User-Agents In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The...

January 31, 2023 by Experian Marketing Services