Data’s new era of trust and collaboration
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Be ready for your customers’ changing plans this holiday sea...
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Overcoming the elimination of third-party cookies
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Get to Know Discovery Platform: Q&A with Sunaina Chaudha...
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Experian talks the future of identity with AdExchanger...
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Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...
It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...
Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer Packaged Goods (CPG) companies face...
Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...
As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...
Third-party cookies have been a crucial component in people-based advertising and digital identity. But with the cookie set to become obsolete in 2022, the...
Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...