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Retail media has been on everyone’s radar for a while. Commerce media has also established itself as a significant player in the AdTech industry...

Published: December 3, 2024 by Experian Marketing Services

Originally appeared on MarTech Series Marketing’s understanding of identity has evolved rapidly over the past decade, much like the shifting media landscape itself. From...

Published: November 25, 2024 by Chris Feo

Consumers engage with content and advertisements across various devices and platforms, making an identity framework essential for establishing effective connections. An identity framework allows...

Published: November 21, 2024 by Experian Marketing Services

Originally appeared on Total Retail Retail media networks (RMNs) continue to demonstrate how they can be a powerful monetization driver for retailers, creating a...

Published: November 19, 2024 by Steve Zimmerman, Director of Custom Analytics

Originally appeared on MediaPost As the digital ecosystem becomes more complex, managing multiple identifiers for consumers has emerged as a significant challenge. From cookies...

Published: November 14, 2024 by Budi Tanzi

The concept of the "hedged garden" is gaining traction in the AdTech space as a promising new approach. It offers a more controlled and...

Published: November 12, 2024 by Experian Marketing Services

Originally appeared on Adweek The advertising industry is experiencing a significant shift resulting from Oracle’s market exit. Over the years, Oracle’s advertising tools—built through...

Published: November 7, 2024 by Scott Kozub

It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...

Published: October 31, 2024 by Lucy Simmonds

Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization...

Published: October 24, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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