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Audience testing and measurement: Learning from your n...

Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

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2021 Back-to-school trends marketers should know...

As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

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Overcoming the elimination of third-party cookies...

Third-party cookies have been a crucial component in people-based advertising and digital identity. But with the cookie set to become obsolete in 2022, the...

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Get to Know Discovery Platform: Q&A with Sunaina C...

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

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Experian talks the future of identity with AdExchanger...

Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...

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How to Operationalize Customer Personas and Enable Bra...

Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

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Best Practices for Planning Digital Advertising Campai...

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

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How Mosaic Migration Can Predict Customer Life Stage E...

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

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Q&A: Experian’s President of Marketing Services N...

At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...

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