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How to Operationalize Customer Personas and Enable Bra...
Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...
Best Practices for Planning Digital Advertising Campai...
One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...
How Mosaic Migration Can Predict Customer Life Stage E...
Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...
Q&A: Experian’s President of Marketing Services N...
At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...
4 Ways QSRs Can Create a New (Even Better) Customer Ex...
QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...
5 Ways to Create a Positive Customer Experience in the...
These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...
5 Ways to Attract New Health Plan Members and Retain E...
Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...
Increase Your Share of Wallet—4 Strategies for Brands ...
With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...
3 Things Retailers Should Do Now to Ensure Holiday Sho...
There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...