Industry leaders recently gathered at the influential Beet Retreat 2023 conference held in Santa Monica, sharing forward-looking perspectives on the future of advertising. This...

November 30, 2023 by Experian Marketing Services

Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...

November 28, 2023 by James Esquivel

Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge according to industry...

November 16, 2023 by Experian Marketing Services

A few weeks ago, Experian and OpenX hosted a supply-side think tank at our New York City office. Over 70 industry leaders met to...

November 15, 2023 by Experian Marketing Services

Cookies are leaving us, but that doesn’t have to mean performance has to. That’s why Experian is taking the steps needed to future-proof identity...

November 9, 2023 by Dylan Rothenberg

It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...

October 26, 2023 by Experian Marketing Services

Discover 2024 data collaboration strategies for better business intelligence. Learn to use data sharing, APIs, and secure...

October 17, 2023 by Experian Marketing Services

We are excited to announce that we’ve updated our CAPE data with 2020 Census data. This release updates estimates and projections from 2010 and...

October 3, 2023 by James Esquivel

Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...

September 28, 2023 by Experian Marketing Services