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Needs-based segmentation as a marketing strategy Grouping people together based on shared characteristics is essential for targeting the right audience and increasing conversion rates....

March 14, 2023 by Experian Marketing Services

The AdTech industry is undergoing rapid changes as it adjusts to the impacts of data deprecation and ever-changing privacy regulations. At the same time,...

March 7, 2023 by Experian Marketing Services

In our last few blog posts, we’ve talked about customer segmentation and different ways to segment your target audience into smaller chunks like demographic...

March 2, 2023 by Experian Marketing Services

Contextual ad targeting paves the way for new opportunities Advertisers and marketers are always looking for ways to remain competitive in the current digital...

February 28, 2023 by Experian Marketing Services

Psychographic segmentation in marketing  Using psychographic segmentation, you can group your customers by various psychological factors. This approach is helpful because it allows you...

February 14, 2023 by Experian Marketing Services

Demographic segmentation in marketing is a type of consumer segmentation that involves grouping consumers based on shared demographic characteristics to create better marketing campaigns....

February 7, 2023 by Experian Marketing Services

In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The change is to use the...

January 31, 2023 by Experian Marketing Services

Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...

January 24, 2023 by Experian Marketing Services

Experian kicks off the AdTech year at CES  What better way to jump-start start 2023 than a trip to Las Vegas for the Consumer...

January 17, 2023 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.