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One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

November 24, 2020 by Laban Obaga, Lead Data Modelling Analyst

At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...

September 29, 2020 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

September 23, 2020 by Jason Weinstein, Business Development Manager

These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...

September 18, 2020 by Experian Marketing Services

Healthcare marketers: Open enrollment starts November 1st. Are you ready? It’s that time of year again—time to promote your insurance plans to existing and...

September 10, 2020 by Rita Gantt, Business Development Manager, Healthcare

With the long-term effects to the economy unknown, many consumers are feeling the financial impact, while others are looking for opportunities, resulting in a...

August 27, 2020 by Fruzsi Toenniessen, Senior Sales & Strategy Consultant

There’s no question that COVID-19 has changed the shopping landscape forever. While the initial onset of quarantines and lockdowns negatively impacted brick and mortar...

August 18, 2020 by Lester Holze, VP of Sales

As the pandemic took hold of the country and stay-at-home orders were put in place, one of the consumer categories that was most adversely...

August 3, 2020 by Jason Weinstein, Business Development Manager