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As kids are packing their new backpacks and heading back to school, search trends and online behavior give insights about the things students (and...

June 29, 2021 by Experian Marketing Services

Third-party cookies have been a crucial component in people-based advertising and digital identity. With Google’s recent announcement of delaying third-party cookie deprecation to 2024,...

May 28, 2021 by Klaudette Christensen, Chief Operating Officer of Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...

March 11, 2021 by Experian Marketing Services

Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

December 21, 2020 by Richard Bernius, Senior Statistics Analyst

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

November 24, 2020 by Laban Obaga, Lead Data Modelling Analyst

At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...

September 29, 2020 by Experian Marketing Services

QSRs have emerged as superheroes during the pandemic, creating an entirely different consumer experience in record time by offering contactless delivery, curbside pick-up, and...

September 23, 2020 by Jason Weinstein, Business Development Manager