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2023 has been an unprecedented year for AdTech. With new challenges arising every day — from ongoing signal loss to changing consumer privacy regulations–...

December 15, 2023 by Experian Marketing Services

AI is working its way into all aspects of marketing. With connected TV, AI will soon be used to personalize ads for viewers while...

December 14, 2023 by Experian Marketing Services

The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies. This shift necessitates the adoption of new strategies...

December 13, 2023 by Experian Marketing Services

Magnite and Experian have formed a strategic integration to enhance cross-device audience targeting in the advertising industry. Magnite, the largest independent sell-side platform, and...

December 12, 2023 by Experian Marketing Services

At the recent Beet Retreat 2023 in Santa Monica, a fireside chat featuring Kimberly Gilberti, Experian’s Chief Product Officer, shed light on how connected...

December 7, 2023 by Experian Marketing Services

In the fast-paced advertising world, collaboration is crucial to keep up with the flux in consumer behaviors. Samsung Ads and Experian have joined forces...

December 5, 2023 by Experian Marketing Services

Industry leaders recently gathered at the influential Beet Retreat 2023 conference held in Santa Monica, sharing forward-looking perspectives on the future of advertising. This...

November 30, 2023 by Experian Marketing Services

Experian is excited to introduce our new Geo-Indexed audiences. Our Geo-Indexed audiences use a new advanced indexing classification technology to identify and reach consumers...

November 28, 2023 by James Esquivel

Walled gardens produce the majority of digital advertising revenue and will continue to be a major marketing challenge according to industry...

November 16, 2023 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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