Ask the Expert

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With the back-to-school season approaching, marketers are preparing to engage both eager students and parents. Our Q&A video with Experian experts shares our predictions...

Published: May 16, 2024 by Experian Marketing Services

The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies. This shift necessitates the adoption of new strategies...

Published: December 13, 2023 by Experian Marketing Services

Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...

Published: September 28, 2023 by Experian Marketing Services

As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...

Published: September 12, 2023 by Experian Marketing Services

Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....

Published: June 27, 2023 by Experian Marketing Services

We’re excited to introduce the next segment in our Q&A series, Ask the Expert! Ask the Expert features a series of conversations with product...

Published: June 8, 2023 by Experian Marketing Services

In 2022, Google began changing the availability of the information available in User-Agent strings across their Chromium browsers. The change is to use the...

Published: January 31, 2023 by Experian Marketing Services

Up next in our Ask the Expert series, Ben Rothke, Senior Information Security Manager, reviews two certifications that should be part of your information...

Published: January 24, 2023 by Experian Marketing Services

As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...

Published: September 19, 2022 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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