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As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...

September 19, 2022 by Experian Marketing Services

We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...

September 6, 2022 by Experian Marketing Services

While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...

August 23, 2022 by Experian Marketing Services

Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...

August 9, 2022 by Experian Marketing Services

Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...

May 4, 2022 by Experian Marketing Services

Third-party cookies have been a crucial component in people-based advertising and digital identity. But with the cookie set to become obsolete in 2022, the...

May 28, 2021 by Klaudette Christensen, Chief Operating Officer of Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...

March 11, 2021 by Experian Marketing Services

Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

December 21, 2020 by Richard Bernius, Senior Statistics Analyst