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Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...

May 4, 2022 by Experian Marketing Services

Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...

September 16, 2021 by Scott Kozub, VP of Product Marketing

It’s no secret that the COVID-19 Delta variant is threatening holiday plans across the country. As CDC mandates change and the flu season matures,...

August 26, 2021 by Sunaina Chaudhary, Director of Innovation

Third-party cookies have been a crucial component in people-based advertising and digital identity. But with the cookie set to become obsolete in 2022, the...

May 28, 2021 by Klaudette Christensen, Chief Operating Officer of Experian Marketing Services

Imagine an experiential self-driving car of the future. You step inside, select where you want to go and the best experience within the vehicle...

May 14, 2021 by Experian Marketing Services

Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...

March 11, 2021 by Experian Marketing Services

Customer segmentation is an essential component of the marketing manager’s toolkit. The best segmentation solutions provide insight and depth to the brand’s understanding of...

December 21, 2020 by Richard Bernius, Senior Statistics Analyst

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

Understanding how consumers move through life stages is important when trying to communicate effectively. As a marketer, you need to differentiate your messaging strategy...

November 24, 2020 by Laban Obaga, Lead Data Modelling Analyst