Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Reach voters based on how, where, and when they engage in the 2026 election cycle with Experian Audiences
Marketing data and identityDiscover how Experian Audiences help build political campaign audiences using voter priorities, media behaviors, and election timing for more relevant outreach.
Cannes Lions 2026: Why independent, interoperable foundations matter more than ever
Marketing data and identityAhead of Cannes 2026, explore why agentic AI, interoperable identity, audience activation, and measurement are top priorities for marketers.
How pharma marketers can reach health audiences in a privacy-first ecosystem
Marketing data and identityDiscover how pharma marketers use privacy-safe health audiences to reach patients and providers while activating compliant condition-based segments.
Learn how marketing measurement is evolving beyond clicks and conversions with identity, incrementality, and interoperable data that connect campaigns to business outcomes.
How CPG brands can reach shoppers across fragmented purchase journeys with Experian Audiences
Marketing data and identityLearn how Experian Audiences help CPG brands reach shoppers based on how they buy across retailers and channels.
Real-time data enrichment: The bridge to improved programmatic decisions
Marketing data and identityLearn how real-time data enrichment helps marketers use bid-time signals to strengthen programmatic activation and measurement.
Learn how brands can close the activation gap by carrying audience intelligence from identity to execution and outcomes across channels.
Reach auto buyers based on how they shop in a changing market with Experian Audiences
Marketing data and identityReach buyers based on how they shop in a changing market. Experian Audiences help target switchers, align to budgets, and match messaging to inventory.
How audience curation improved CPA efficiency by 18% for American Home Shield
Marketing data and identityLearn how audience curation through Experian helped American Home Shield improve CPA efficiency by 18% across audio, display, and online video.