Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Explore three pharma marketing priorities for connecting DTC and HCP identity, activation, and measurement through privacy-first workflows.
Before agentic AI automates media buying, data must be trustworthy, identity accurate, measurement independent, and goals clear.
Experian's AI enhanced modeling enables marketers to find high-potential consumers standard signals miss, with a 10% average model lift.
Learn how to reach, engage, and retain members during open enrollment with privacy-forward targeting.
Build AI in marketing on complete data, accurate identity, and clear governance so teams can plan, activate and measure with more confidence.
Discover how Experian Audiences help build political campaign audiences using voter priorities, media behaviors, and election timing for more relevant outreach.
Ahead of Cannes 2026, explore why agentic AI, interoperable identity, audience activation, and measurement are top priorities for marketers.
Discover how pharma marketers use privacy-safe health audiences to reach patients and providers while activating compliant condition-based segments.
Learn how marketing measurement is evolving beyond clicks and conversions with identity, incrementality, and interoperable data that connect campaigns to business outcomes.