Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
How audience curation improved CPA efficiency by 18% for American Home Shield
Marketing data and identityLearn how audience curation through Experian helped American Home Shield improve CPA efficiency by 18% across audio, display, and online video.
Healthcare personalization is stuck. Privacy-safe identity is the key to empathetic engagement
Marketing data and identityThe next phase of healthcare engagement will be defined by organizations that treat identity and additional patient context as the foundation for decisioning, activation, and measurement.
Reach consumers based on how and where they shop with Experian Audiences
Marketing data and identityLearn how retail marketers use Experian Audiences to reach consumers based on shopping patterns, purchase behavior, engagement preferences, and discretionary spend signals.
Learn how energy and utility marketers use Experian Audiences to reach households based on energy usage, sustainability interest, and tech adoption.
How first-party, third-party, contextual, and geographic data work together
Marketing data and identityLearn how combining first-party, third-party, contextual, and geographic data work together supports an integrated data strategy in 2026.
Trustworthy AI depends on AI data governance. Learn how responsible automation begins with privacy-first AI data governance that supports transparency, compliance, and long-term sustainability.
Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.
The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.
Learn how Experian Audiences provide insights into financial motivations, helping marketers connect with consumers effectively.