All posts by Experian Marketing Services
Experian talks the future of identity with AdExchanger...
Experian Marketing Services and Data Quality President Genevieve Juillard recently sat down with Zach Rodgers, host of the AdExchanger Talks podcast to discuss the...
Q&A: Experian’s President of Marketing Services N...
At Experian, we are committed to powering the digital-first approach for marketers and helping them become more data-driven in their efforts to build trust...
5 Ways to Create a Positive Customer Experience in the...
These days, the new normal is becoming the new now, but there are still some challenges to navigate—especially as we head into the busy...
Introducing our New Director of Innovation...
Experian Marketing Services is thrilled to announce we have a new Director of Innovation, Sunaina Chaudhary. An entrepreneurial product professional with an extensive track...
Experian is helping marketers gain a more complete und...
Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...
Propelling Marketing into the Future at Vision 2020...
The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...
The power of deterministic data: 5 ways you can benefi...
An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...
Auto marketers: It’s time to pay attention to Gen Z...
What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...
So much data—so little time (3 ways to maximize consum...
According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...