All posts by Experian Marketing Services

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Have you wondered how the shift toward real-time data is reshaping the way companies connect with consumers? Traditional methods of third-party data collection and...

Published: July 17, 2024 by Experian Marketing Services

Dive into our analysis of Black Friday 2023 trends to discover key insights that will shape marketing strategies for Black Friday...

Published: July 16, 2024 by Experian Marketing Services

It’s been one week since the highly anticipated Cannes Lions 2024—the event of the year for advertising and creativity. We are excited to present...

Published: June 27, 2024 by Experian Marketing Services

Get ready for Cannes Lions 2024—the advertising industry is buzzing with excitement. This year’s event promises to be a center of innovation, ideas, and...

Published: May 21, 2024 by Experian Marketing Services

With the back-to-school season approaching, marketers are preparing to engage both eager students and parents. Our Q&A video with Experian experts shares our predictions...

Published: May 16, 2024 by Experian Marketing Services

Marketing success can sometimes come in the most unlikely of combinations — reminiscent of a great chef crafting a delicious dish from ingredients rarely...

Published: May 9, 2024 by Experian Marketing Services

Explore how CTV is transforming political advertising for the 2024 elections, offering new opportunities for engagement for a digital-first...

Published: May 7, 2024 by Experian Marketing Services

In the American political landscape, understanding the intricacies of voters’ attitudes and behaviors has never been more crucial. With the 2024 election season on...

Published: April 23, 2024 by Experian Marketing Services

Explore the future of TV measurement with Experian Marketing Services. Stay ahead in 2024 with the latest trends and data...

Published: April 16, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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