All posts by Experian Marketing Services
Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization...
The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...
The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need....
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment...
Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...
Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes...
Experian, the leader in powering data-driven advertising through connectivity, is thrilled to unveil our latest solution, Digital Graph and Marketing Attributes. This joint solution...
After a six-month beta period, collaboration in Snowflake Data Clean Rooms using Experian’s offline or digital graph is now generally available for all clients....
With U.S. brands expected to invest over $28 billion in connected TV (CTV) in 2024, balancing linear TV and CTV is now a top...