All posts by Experian Marketing Services

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The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...

September 14, 2023 by Experian Marketing Services

As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...

September 12, 2023 by Experian Marketing Services

Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...

August 22, 2023 by Experian Marketing Services

The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...

August 17, 2023 by Experian Marketing Services

The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...

August 15, 2023 by Experian Marketing Services

The rise of streaming TV advertising is revolutionizing the marketing landscape, bringing together the best of traditional television’s broad audience reach and digital’s precise...

August 10, 2023 by Experian Marketing Services

A campaign’s effectiveness is defined by how your data succeeds. Marketing metrics allow businesses to analyze performance and improve R...

August 3, 2023 by Experian Marketing Services

As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...

July 27, 2023 by Experian Marketing Services

Good data hygiene includes removing unneeded information, consolidating duplicates, and maintaining accurate records—making a solid foundation for m...

July 25, 2023 by Experian Marketing Services

About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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