All posts by Experian Marketing Services
The holiday season is just around the corner, and retailers and marketers are gearing up for the busiest shopping period of the year. It’s...
As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...
Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...
The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...
The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...
The rise of streaming TV advertising is revolutionizing the marketing landscape, bringing together the best of traditional television’s broad audience reach and digital’s precise...
A campaign’s effectiveness is defined by how your data succeeds. Marketing metrics allow businesses to analyze performance and improve R...
As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...
Good data hygiene includes removing unneeded information, consolidating duplicates, and maintaining accurate records—making a solid foundation for m...