All posts by Experian Marketing Services

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At Experian, we understand the critical role that audience targeting plays in the success of marketing campaigns. That’s why we’re excited to share this...

April 9, 2024 by Experian Marketing Services

With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. As we bid farewell to this identifier,...

April 2, 2024 by Experian Marketing Services

In the ever-evolving and soon-to-be cookieless advertising world, brands and agencies need help finding and maintaining access to accurate and comprehensive marketing data that...

March 28, 2024 by Experian Marketing Services

Shoptalk 2024, the premier event for retail and e-commerce professionals, brought together industry leaders to discuss the latest trends and innovations shaping the future...

March 28, 2024 by Experian Marketing Services

Explore the impact of cookie deprecation on digital marketing and learn strategies to adapt using ethical data practices and first-party...

March 26, 2024 by Experian Marketing Services

As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...

March 14, 2024 by Experian Marketing Services

In the post-cookie landscape, staying ahead requires innovative strategies and partnerships. This case study dives into how MiQ, a leader in the cookieless era,...

February 27, 2024 by Experian Marketing Services

Retail media network advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more...

February 13, 2024 by Experian Marketing Services

As we approach the 2024 election season, the advertising landscape is poised for tremendous growth, with political ad spending projected to surpass $10 billion....

January 30, 2024 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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