All posts by Experian Marketing Services

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An individual’s identity has become more and more central to the consumer experience. In an age of individualism, customers want advertisements that are relevant...

November 1, 2019 by Experian Marketing Services

What generation already has 61 million consumers, is set to be the largest generation ever, and influences $600 billion of spending? While you may...

September 19, 2019 by Experian Marketing Services

According to market intelligence company, IDC, in 2018 the world reached 18 zettabytes of data. IDC predicts that the world’s data will grow to...

August 13, 2019 by Experian Marketing Services

Marketing in the automotive industry used to be a simple process. Advertisements would be placed in newspapers and auto dealers would host events to...

August 7, 2019 by Experian Marketing Services

For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...

May 13, 2019 by Experian Marketing Services

There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...

March 25, 2019 by Experian Marketing Services

The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...

February 20, 2019 by Experian Marketing Services

TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...

February 12, 2019 by Experian Marketing Services

This year, Experian decided to try something new, by hosting our own roadshow style events called ConnecTour. The idea behind ConnecTour was to create...

November 12, 2018 by Experian Marketing Services