Overview
Chartable leverages The Tapad Graph to improve cross-device attribution rates and remove non-addressable IPs for clients.
Challenge
- Chartable needs to differentiate between consumer and potential business IP addresses to provide accurate household modeling and reduce excess data for their customers.
- Podcasting generally only has access to IP addresses as a form of digital ID which limits its ability to connect activity to individuals and extend it across all devices.
The Tapad + Experian solution
Using Tapad, now a part of Experian, Chartable is able to cut through the noise of IP data and discard any addresses deemed a shared IP or business. Then, Tapad + Experian connects individual users to their other digital IDs and users in their household; creating a richer attribution model for Chartable customers.
Increase in podcast attribution rates
