All posts by Steve Zimmerman, Director of Custom Analytics

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Third-party data has become the cornerstone to improve marketing effectiveness across all types of online and offline media. Consumer Packaged Goods (CPG) companies face...

August 17, 2021 by Steve Zimmerman, Director of Custom Analytics, Abby Mroczenski-Hanus, Statistics Analyst Expert

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

February 14, 2020 by Steve Zimmerman, Director of Custom Analytics

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

November 6, 2019 by Steve Zimmerman, Director of Custom Analytics

Retail is in a period of transition. In the past, when retailers wanted places to sell their products, they would open stores that would...

August 13, 2019 by Steve Zimmerman, Director of Custom Analytics