Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Learn how combining first-party, third-party, contextual, and geographic data work together supports an integrated data strategy in 2026.
Trustworthy AI depends on AI data governance. Learn how responsible automation begins with privacy-first AI data governance that supports transparency, compliance, and long-term sustainability.
Discover how addressable advertising uses AI and trusted data to deliver clear messages to real audiences. Learn why it’s important for digital and TV in 2026.
The challenge facing marketers today is the fragmentation of signals across browsers, devices, apps and platforms. A resilient identity framework unifies these signals into a consistent, privacy-safe view of the consumer.
Learn how Experian Audiences provide insights into financial motivations, helping marketers connect with consumers effectively.
Learn why context is key to making AI successful. Explore how Experian’s AI-driven technology interprets live bidstream data, device activity, content, and timing to optimize in the moment.
Learn how data onboarding helps marketers connect offline customer data to digital platforms. See how Experian enables privacy-safe, high-impact audience activation.
Discover how curated PMPs transform media buying with data-driven strategies for better targeting, higher engagement, and improved ROI.
Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.