Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Learn what curation in AdTech means and how Experian powers privacy-first, performance-ready programmatic media in 2026.
Experian's activation and measurement solutions for brands help drive reach among key audiences and measure the impact.
Discover the four types of market segmentation, and learn how Experian data helps you target better so you can drive better ROI.
Experian and Komodo Health are collaborating to enrich patient insights by combining clinical records with socioeconomic and lifestyle data.
Explore how contextual targeting can increase engagement, drive sales, and protect privacy.
Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.
While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.
Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.
Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.