Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.
While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.
Learn how leading digital audio advertising platforms are solving identity challenges to increase personalization, reach, and ROAS.
Experian's data marketplace is gaining traction across the ecosystem with 10+ top activation platforms and 20+ premium data providers.
Gaming brands have the data, but lack the full picture. Learn how Experian helps organize, enrich, and activate player insights.
Case study: How Experian’s Digital Graph strengthened MiQ’s Identity Spine
Marketing data and identityDiscover how MiQ used Experian’s Digital Graph to unify insights, increase scale, and drive efficiency amidst signal loss.
Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.
Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.
Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers here.