Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.
Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.
PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.
Learn what curation in AdTech means and how Experian powers privacy-first, performance-ready programmatic media in 2026.
Experian's activation and measurement solutions for brands help drive reach among key audiences and measure the impact.
Learn the four main marketing segmentation methods marketers are using: demographic, geographic, behavioral, and firmographic.
Experian and Komodo Health are collaborating to enrich patient insights by combining clinical records with socioeconomic and lifestyle data.