Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.
PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.
Learn what curation in AdTech means and how Experian powers privacy-first, performance-ready programmatic media in 2026.
Experian's activation and measurement solutions for brands help drive reach among key audiences and measure the impact.
Discover the four types of market segmentation, and learn how Experian data helps you target better so you can drive better ROI.
Experian and Komodo Health are collaborating to enrich patient insights by combining clinical records with socioeconomic and lifestyle data.
Explore how contextual targeting can increase engagement, drive sales, and protect privacy.
Discover how Yieldmo uses Experian's solutions for supply-side platforms (SSPs) to activate high-performing audiences at scale.
While Google’s U-turn on cookie deprecation is frustrating, it sparked innovations in privacy-first targeting and identity that will benefit marketers long-term.