Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Discover how curated PMPs transform media buying with data-driven strategies for better targeting, higher engagement, and improved ROI.
Third-party data has moved from a fast-growth, loosely governed environment into one defined by trust, transparency, and compliance.
Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.
Learn from leaders how brands use AI and structured data to understand audiences, respect privacy, and build trust.
See how AI-powered identity resolution unifies customer data for privacy-safe personalization, better ROI, and connected experiences.
See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.
Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.
Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.