Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Learn how Experian defines “good data” in AI; balancing accuracy, consent, freshness, and scale to power human-centered marketing.
Learn from leaders how brands use AI and structured data to understand audiences, respect privacy, and build trust.
A guide to understanding identity resolution and why it's critical to building unified, privacy-safe, data-driven marketing experiences.
See how pairing identity with AI helps marketers deliver precise, measurable performance in holiday advertising.
Learn how a pet brand beat audio campaign goals by 63% with Experian Curated Deals, driving engagement, conversions, and long-term growth.
Discover how Experian’s Digital Graph helped a DSP resolve 84% of IDs, increase match rates, and deliver stronger attribution, ROI proof, and client confidence.
Activate Experian’s syndicated audiences this holiday season. Reach shoppers, travelers and entertainers with 3,200+ accurate segments across 200+ platforms.
AdTech jargon can feel overwhelming, but we're breaking it down café-style. From first-party data and identity resolution to clean rooms and ID-free targeting, here are the essential terms marketers need to know.
PurpleLab® audiences are live in Experian’s data marketplace and Audigent curated deals. Activate privacy-compliant, clinically grounded healthcare segments at scale.