Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Gaming brands have the data, but lack the full picture. Learn how Experian helps organize, enrich, and activate player insights.
Discover how MiQ used Experian’s Digital Graph to unify insights, increase scale, and drive efficiency amidst signal loss.
Get clarity on CTV advertising ahead of the 2025 Upfronts. Experts debunk myths and share how to drive smarter, more measurable CTV campaigns.
Learn how to spring clean your marketing in 2025, refresh strategies, refine segmentation, and activate across channels with Experian.
Demographic segmentation helps you identify your customers and the best marketing strategies for them. See five real-world examples from Experian customers.
Learn how data accuracy directly impacts the ability for marketers to reach their target audiences and measure campaign performance.
Here’s how sell-side stakeholders navigate the identity jungle—where privacy rules, shifting signals, and advertiser demands make every step an adventure.
Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.
Outcome-based TV measurement ties ad performance to business results. Discover its benefits and applications for smarter media planning.