Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Discover how Experian’s Activity Feed improved campaign measurement for Cuebiq and resolved data from cookieless environments.
Learn three crucial stages to optimize your retail media strategy to excel in the fastest-growing media channel.
Learn how early planning, digital channels, and data-driven activation are shaping 2024 back-to-school marketing strategies.
Learn how you can use Experian and FMCG Direct, a Deluxe company's financial audiences for non-financial campaigns.
In this blog post, we cover six alternatives to third-party cookies that emphasize genuine connections and customer insight.
Learn how marketers can adapt to the end of third-party cookies with Experian’s privacy-first data and identity solutions.
Retail media platforms are on the rise. Retail marketers are making advances by focusing on personalized shopping experiences for customers.
Since joining the Truthset Data Collective in 2023, Experian has consistently demonstrated leadership in data accuracy. The latest Q2 2025 analysis reaffirms this commitment.
Programmatic TV can be an inexpensive option. Some platforms can offer a discounted path to prime-time ad spots on major networks.