Erik Lund is a lead analytics consultant at Experian with more than 15 years of experience helping organizations apply data to marketing, customer strategy, and business planning. He specializes in retail analytics, customer segmentation, statistical modeling, data mining, and the development of analytical solutions that address complex client needs.

Erik brings deep experience managing large client engagements, presenting findings to executive audiences, and translating complex analysis into clear business recommendations. His technical background includes Python, SQL, SAS, WPS, Tableau, QlikView, and Excel, with experience across Hive, Snowflake, and Teradata. He holds a Master of Science in Applied Statistics from DePaul University and completed the Interactive Advertising Bureau’s Data Analyst Apprenticeship program.

-- Erik Lund, Lead Consultant