Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Explore six alternatives to third-party cookies, including first-party data, clean rooms, and identity resolution.
Learn what third-party cookie deprecation means for marketers and how to prepare your targeting and measurement strategy.
Retail media platforms are on the rise. Retail marketers are making advances by focusing on personalized shopping experiences for customers.
Since joining the Truthset Data Collective in 2023, Experian has consistently demonstrated leadership in data accuracy. The latest Q2 2025 analysis reaffirms this commitment.
Programmatic TV can be an inexpensive option. Some platforms can offer a discounted path to prime-time ad spots on major networks.
Discover our top five 2023 AdTech blog posts so you can remain competitive in today's rapidly changing market.
Understand the importance of identity resolution and data clean rooms in AdTech, as well as how Experian can help you address these challenges.
Discover how supply-side advertising can help you overcome the challenges of signal loss to deliver high-quality audience targeting and ad placement.
Streaming TV advertising is a new frontier for targeting and performance measurement. Here's what marketers need to know about this growing channel.