Marketing data and identity
The latest on how brands, agencies, and media buyers are using data and identity to better understand audiences, improve targeting, and drive performance across channels.
Just as our dinner plans are growing more ambitious, so are our data strategies. Today’s data marketplace operators are cooking up a complex menu of campaigns.
Outcome-based TV measurement ties ad performance to business results. Discover its benefits and applications for smarter media planning.
Navigating the world of data and identity partners feels like scrolling through a dating app. Here’s your guide to finding your perfect match.
Learn how Experian's Marketing Attributes can help you find, reach, and influence your customers.
Discover how Experian and MMGY drove closed-loop measurement for Windstar Cruises, connecting digital marketing efforts to real bookings.
Learn how the buy-side can use Experian’s advanced data and identity solutions to be their guide through the jungle and emerge as winners.
Learn how Swiss Sense used Experian's Mosaic® data to drive targeted marketing and personalized experiences for international growth.
For brands aiming to maximize reach and drive conversions, direct response TV (DRTV) is a powerful tool and a high-impact medium in the evolving digital landscape.
Retail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.