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Dive into the retail media landscape. Explore Amazon's dominance, Walmart's innovations, and the future trends shaping advertising...

January 23, 2024 by Experian Marketing Services

Every year, the Experian team attends the Consumer Electronics Show (CES) in Las Vegas, to immerse ourselves in the world’s most significant consumer tech...

January 18, 2024 by Experian Marketing Services

Short-form video content is becoming more prevalent on video-sharing platforms. Keep up with trends and alter your marketing strategy to stay...

January 10, 2024 by Experian Marketing Services

Experian received top ranks for hashed emails (HEMs) and demographic data from Truthset Data Collective Advertisers, technology partners, and agencies are all chasing accurate...

January 5, 2024 by Anne Shannon, Eric Farkas

Programmatic TV can be an inexpensive option if you know where to look. Some platforms can offer a discounted path to prime-time ad spots...

December 28, 2023 by Experian Marketing Services

As we approach 2024, marketers must grasp the evolving landscape of digital activation. Understanding emerging audience trends and activation strategies is key to developing...

December 19, 2023 by Experian Marketing Services

2023 has been an unprecedented year for AdTech. With new challenges arising every day — from ongoing signal loss to changing consumer privacy regulations–...

December 15, 2023 by Experian Marketing Services

AI is working its way into all aspects of marketing. With connected TV, AI will soon be used to personalize ads for viewers while...

December 14, 2023 by Experian Marketing Services

The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies. This shift necessitates the adoption of new strategies...

December 13, 2023 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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