What can data integration do for marketing?
Read More
How to better understand your customers through data analytics
Read More
What is marketing data science and why does it matter in advertising?
Read More
Geographic segmentation in marketing campaigns
Read More
Three eco-conscious audiences for Earth Day
Read MoreLatest Post
Tap into our collaboration with ARF’s DASH study for one-of-a-kind TV audiences Understanding the importance of aligning campaigns with the media usage habits of consumers,...
2022 was a year of adjustment. Consumers adjusted to a post-pandemic world and returned to pre-pandemic shopping behaviors. Consumers adjusted their budgets as the price...
How identity resolution maximizes the use of your customer data The “unified consumer view,” also known as the “360-degree” or “connected customer view,” is...
With many businesses — perhaps yours included — the product or service offering can become complex or broad-reaching enough that it no longer makes...
Advertisers continue to increase their spending across addressable TV, connected TV (CTV), and digital. According to IAB’s “2021 Video Ad Spend and 2022 Outlook”...
Over the past two decades, we’ve seen healthcare become increasingly interconnected. Healthcare systems can share a patient’s clinical information in a variety of ways....
Next up in our Ask the Expert series, we hear from Sarah Ilie and Lauren Portell. Sarah and Lauren talk about the internet’s value...
As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...
We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...