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2020 has been a year of change and challenges for businesses and consumers alike. With the global pandemic, we have seen stay at home...

July 24, 2020 by Steve Zimmerman, Director of Custom Analytics and Jessica Childs, Product Manager

With the growth of digital marketing and the targeting capabilities associated with online outreach, many predicted that this would mark the end of direct...

July 8, 2020 by Lester Holze, VP of Sales

As the nation slowly works its way up to full speed, it’s undeniable that the landscape has changed dramatically for every brand—especially when it...

July 6, 2020 by Brad Danaher, Director of TV Solutions

Retailers have always known that building a loyal customer base is the key to success. But whether they’d successfully done so or were still...

June 25, 2020 by Lester Holze, VP of Sales

Article written by Jill Canetta, Experian Marketing Services’ Chief Data Officer, and Mark Pryzbylski, Experian Automotive’s Senior Director of Product Management At this point,...

June 12, 2020 by Guest Contributor

It’s been more than two months since COVID-19 was declared a national emergency on March 13 and since that time, consumers have dealt with...

May 29, 2020 by Jill Canetta, Chief Data Officer

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

May 8, 2020 by Aimee Irwin, VP of Strategy

Experian Marketing Services is thrilled to announce we have a new Director of Innovation, Sunaina Chaudhary. An entrepreneurial product professional with an extensive track...

March 30, 2020 by Experian Marketing Services

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

March 9, 2020 by Aimee Irwin, VP of Strategy