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Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.
Propelling Marketing into the Future at Vision 2020...

The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...

Read More Propelling Marketing into the Future at Vision 2020
Introducing Generation Z: Developing a marketing strat...

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

Read More Introducing Generation Z: Developing a marketing strategy for emerging consumers
How financial institutions and brands can use data to ...

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

Read More How financial institutions and brands can use data to create loyalty programs that resonate
Segmentation: A homeowner is more than just a homeowne...

When looking at who to target as potential customers, financial institutions will usually rely on general segments such as younger borrowers, active checking account...

Read More Segmentation: A homeowner is more than just a homeowner
Experian Marketing Services’ Top 5 Blog Posts of the Y...

With the New Year fast approaching, it’s the time of year for celebrations, traditions, and a reflection of the best and most memorable moments...

Read More Experian Marketing Services’ Top 5 Blog Posts of the Year
Experian’s COO of Marketing Services Wins Bronze award...

At Experian, we embrace an inclusive culture where everyone has a real sense of belonging, knowing they can show up every day and be...

Read More Experian’s COO of Marketing Services Wins Bronze award for Women in Business
A blueprint for successful Invitation to Apply campaig...

In today’s consumer lending environment, financial services institutions are seeing increasingly intense competition during a favorable economic climate. For example, it is common for...

Read More A blueprint for successful Invitation to Apply campaigns
Are you getting to the right individuals…in an FLA fri...

It’s no longer an option for brands to understand their audiences. Given the advances in ad tech over the past few years, any brand...

Read More Are you getting to the right individuals…in an FLA friendly way?