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Attribution: The most powerful tool for your next adva...
The way people consume television continues to evolve on a daily basis. Findings from a new Simon-Kucher study reveal that 84 percent of US...
Experian summer marketing event preview...
ConnecTour Preview | May 30th | Chicago, IL The first of three planned ConnecTour events for FY20, ConnecTour Chicago is scheduled for May 30th...
3 Ways financial services marketers can amplify their ...
For decades, financial institutions relied on direct mail marketing and mass media for credit card offers and invitations to apply (ITA) for loans. Today...
3 Tactics retailers can leverage to keep their custome...
Consumers have a plethora of opportunities and choices available at their fingertips when shopping online. Retailers have made it easier to make spontaneous purchases...
3 Best practices for brand advertisers looking to expa...
The other day, as I was racing to a meeting, I realized I had left my mobile phone at home. And for a minute...
The perfect fit: 3 marketing concepts every auto manuf...
There are thousands of potential car buyers heading into dealerships and browsing websites for their next vehicle every day. And that means thousands of...
Top Five Marketing Challenges for Retailers...
The questions that keep retail marketers up at night have evolved quite significantly over the last decade. It wasn’t too long ago that marketers...
An evening with Experian: ConnecTourTM Los ...
On a balmy January evening on the outskirts of West Hollywood (Los Angeles), about 100 people gathered at The Jefferson to learn, share ideas...
The State of TV Advertising: Today and Beyond [Q&...
TV has evolved drastically over the past decade, especially in just the past few years. We’ve witnessed a transformation from people watching their favorite...