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Ongoing signal loss is driving marketers, agencies, and platforms to turn to supply-side advertising. By using first-party data from publishers and platforms, supply-side advertising...

Published: August 22, 2023 by Experian Marketing Services

The digital advertising landscape has undergone a seismic shift in recent years. Privacy-conscious consumers, transformative regulations, and emerging technologies are converging to redefine how...

Published: August 17, 2023 by Experian Marketing Services

The cookieless future is here, and it’s time to start thinking about how you will adapt your strategies to this new reality. In a...

Published: August 15, 2023 by Experian Marketing Services

The rise of streaming TV advertising is revolutionizing the marketing landscape, bringing together the best of traditional television’s broad audience reach and digital’s precise...

Published: August 10, 2023 by Experian Marketing Services

As a marketer, you know that the digital landscape is always changing. That’s why it’s important to make sure you’re equipped with the right...

Published: July 27, 2023 by Experian Marketing Services

It’s back-to-school season. Knowing your target audience is an essential piece of planning a successful back-to-school marketing campaign. To get the most out of...

Published: July 18, 2023 by Experian Marketing Services

As I walked onto the buzzing streets of Cannes for the first time, my senses were immediately captivated by the energy that filled the...

Published: July 6, 2023 by Tyler Middleton

It’s been one week since the highly anticipated Cannes Lions 2023 – the event of the year for advertising and creativity. We’re thrilled to...

Published: June 28, 2023 by Experian Marketing Services

Our next segment in our Ask the Expert series dives into the importance of data enrichment and its benefits across connected TV (CTV) advertising....

Published: June 27, 2023 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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