Marketing, Credit & Vehicle Data for Auto Dealers

Data and insights to harness your power over the competition.

Today’s innovative auto dealers are turning to our strong, reliable information to make better business decisions across their entire auto dealership and outperform the competition.

We are a leader in providing services that help more effectively manage financing, inventory and marketing efforts.

Unlock the power of your pure market potential.

Our new dealer marketing intelligence platform offers revolutionary data, analytics, and software for you to achieve:

Automated, data-driven media strategies with our vehicle, consumer, online and credit data
Smarter marketing attribution by knowing your marketing conversion to sales
Strategic targeting and conquesting with household-level insights and predictive intelligence
Precise audience profiling to tailor campaigns with the right message, media, and timing

The Freshest Data

Since vehicle data is stored in Experian Automotive's state-of-the-art North American Vehicle Database, information is loaded within 48 hours of receipt from state Departments of Motor Vehicles. This ensures that auto dealer clients receive data in weeks rather than months for the quickest, most accurate decision making.

Broader Scale of Insights

Experian Automotive leverages the industry's largest in-house data assets to provide a greater range of auto dealer services — all from one data provider. With a robust combination of vehicle history, vehicles in operation, credit, market, and online/offline behavioral data, automotive businesses can get the comprehensive views they need to get ahead in today's market.